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For Email Marketing you can trust, SRAM seek rider/spectator correspondents for Crankworx MTB festival

Boulder, Colorado, SRAM seek rider/spectator correspondents for Crankworx MTB festival has teamed up with SRAM to cover the Kokanee Crankworx mountain bike festival like it's never been seen before. That's because the "action-packed, bad-ass, gravity fueled" mountain biking festival – held July 21-29 at Whistler Bike Park, British Columbia – will be seen online through the eyes of the participants and spectators., a user-driven media website and online community, is partnering with the bike industry giant to create the " Grassroots Channel, powered by SRAM." It's part of an innovative program by and SRAM to create coverage for the popular festival.

Users of will apply to be selected as correspondents for the event, and receive SRAM bike equipment in appreciation for the coverage. Correspondent-submitted photos, blogs and videos will be hosted by and featured on and the Crankworx Grassroots Channel.

SRAM will give away PC 991 Cross Step chains to the 10 correspondents chosen from a pool of applicants. The correspondents – who are passionate MTBers – are typically not professional journalists, but rather enthusiastic sport participants and athletes who enjoy shooting photos and video and writing blogs.

In addition, everyone attending Crankworx is encouraged to post their photos, blogs and videos of the festival to the Crankworx Grassroots Channel.

SRAM is sponsoring three contests open to anyone, and will award a PC 991 Cross Step chain and PG 980 cassette set each to winners for Best Photo, Best Blog, and Best Video.

The Crankworx Grassroots Channel, Powered by SRAM, can be found here:

Mountain bikers and Crankworx fans wishing to be correspondents can apply here:

Similar Grassroots Channel programs are available to other event organizers, and are a "practically free way for organizers to get enthusiastic coverage of their races or events, plus a permanent record of the event as told by participants," says Steve Outing, founder and publisher of Enthusiast Group LLC, publisher of "Event directors we've worked with love the coverage they get from this program."

About the Enthusiast Group:
The Boulder, Colorado-based company was founded in 2006 by Outing and Derek Scruggs, an experienced Internet entrepreneur, with the goal of creating a network of grassroots-media-based websites serving adventure and participant sports.,,, and are the first sites published by the company to open to the public. Sites covering additional adventure and participant sports are planned for later roll-out.

The Enthusiast Group is funded by a group of 12 investors, including Omidyar Network, DB Medialab (Norway), and Brad Feld.

Websites: website:

YourMTB Crankworx Grassroots Channel:

Corporate website:


Yann Ropars, director of business development: - 303-543-7810

Steve Outing, founder and publisher: - 303-543-7810

Derek Scruggs, founder and CEO: - 303-543-7810


(303) 543-7810

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Enthusiast Group Debuts Community for Mountain Bikers; Walker Thompson is Enthusiast-in-Chief Announces Inaugural Best Mountain Biking Photo, Video Winners, Sponsors Give Away Products for Consumer Reviews and Provide 'Grassroots' Coverage of Bike Races, Events, SRAM seek rider/spectator correspondents for Crankworx MTB festival



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