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Raleigh America, Inc.

Raleigh America, Inc. Recognizes its Top 25 Heron Council Dealers

Kent, Washington

Each year, from among the 2,000 independent bicycle dealers carrying Raleigh and Diamondback products the top 25 dealers are recognized by Raleigh America as Heron Council Dealers. The Heron Council is a key component of Raleigh's dealer relationship program; Raleigh counts on these top dealers for their feedback and believes it is important to recognize them for their enthusiastic support of both brands and bicycling as a whole.

"It is an honor and a privilege to recognize these dealers and we are very grateful for their support for our company and brands," said Rickey Strawn, Raleigh America's Director of Sales.

As part of the Raleigh America's tradition of recognizing and rewarding these top dealers, an annual Heron Council trip and Gala is held for the dealers. This year's trip will take them to China February 23rd through March 1st. The itinerary includes visits to the cities of Shanghai, Guangzhou and Hong Kong, along with tours of Raleigh America's key manufacturing facilities. This year's Gala event will be held in Hong Kong on February 29th and each dealer will receive an award presented by Raleigh America's Chief Executive Officer Bill Austin, President Steve Meineke, and Director of Sales Rickey Strawn.

Heron Council Dealers were selected for their achievement of outstanding sales and increased purchase volume in 2007. For a list of this year's Heron Council Dealers please visit our blog at

Raleigh America, Inc., based in Kent, Wash., is one of the world's leading suppliers of road, mountain, comfort, BMX and recreational bicycles and accessories. For more information or to find a Raleigh America dealer, call toll-free 800-222-5527 or visit


Raleigh America, Inc.
(253) 395-1100 x337

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Raleigh America, Inc. Recognizes its Top 25 Heron Council Dealers



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