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Lexco Bike

Lexco Scores Big with Open House and Bicycle Tour

Norridge, Illinois
Lexco Scores Big with Open House and Bicycle Tour

Spring would not be spring without, 1) blooming flowers, 2) chirping birds, and, or course, 3) the Lexco Open House. Add a fourth, the Lexco-sponsored Chicago Loop Bicycle Tour, and, wow, what a spring.

The two-day event on April 5th and 6th paired dealers and suppliers at the open house (along with great food and conversation) then suppliers visiting dealers on the bike tour, which also featured a wonderful two-wheeled trip around Chicago.

"The Lexco Open House is the perfect event for Cycle Force Group to debut products added since Interbike," says Mathew Nims, vice-president of sales. "Thanks Lexco for organizing such a great event."

Says Ralph Pawsat, president of Wald, LLC.: "We were delighted to participate in the vendor-bicycle event. We found the event to be very enjoyable as well as educational. Bicycling to the various shops was an easy and appropriate way to make calls. Our thanks to Stephen, Karen and the whole crew at Lexco." The open house featured over 25 suppliers and dozens of dealers. IBDs were treated to a gourmet dinner along with cash-and-carry closeouts. Suppliers included the superbly-designed new line of Hollandia Dutch bikes along with Inno Car Racks, BiKase, M-Wave Trailers, Kid Meteor Trikes, and JHickey Creative Storage Designs. Also in attendance was the Juvenile Diabetes Research Foundation (JDRF) which discussed Ride for the Cure sponsorship and promotion opportunities with attendees.

"JDRF Illinois was honored to take part in the Lexco Open House," says Megan Gavin of the JDRF Illinois. "Chapter volunteers and staff were able to connect and promote the Ride to Cure Diabetes program. The time spent with the local shops and vendors represented was invaluable. We thank Karen Peterson for her continued partnership and dedication to JDRF."

Adds Janey Yon of JHickey Designs: "It was a pleasure meeting the Lexco Staff and Area Bicycle Dealers at this year's Lexco Open House. It was a friendly, relaxing event that provided an ideal venue for JHickey Designs to display new product and gain valuable dealer feedback."

The second day's Chicago Loop Bicycle Tour was lead by Lexco sales manager Steve Maiseloff. The tour included stops at a dozen IBDs as well as numerous scenic Chicago neighborhoods. Participants remarked on how they got to visit more shops than in a traditional ride-along and that they experienced the IBDs from a different perspective.

"It was a great way to meet the shop owners and see the varied bicycle shops in the city," says Jelly Belly's Wendy Weber. "We are looking forward to next year's ride."

Lesley Tweedie of Chicago's Roscoe Village Bikes adds: "It was nice to meet some of the vendors in person and give them a tour of our shop. We really enjoyed showing them our store and what makes us different."

For Lexco, the two-day event provided the opportunity to get valuable face time with their dealers and to reconnect with many of their suppliers. Plus, the company got to show-off several new employees. "Our open house is always a lot of work, but in the end it is definitely worth it," says Lexco's Karen Peterson. "To watch dealers and suppliers connect is always great, and by adding a second day dealer bicycle tour, it provides increased value to the entire two-day event."

For more information about Lexco, call (800) 626-6556, or e-mail

About Lexco
Lexco offers value-driven bicycle products and services to the marketplace. Lexco is a family-owned and operated business that began as a hardware store and Schwinn franchise on Chicago's west side in the 1950s. It continued as a Schwinn bicycle shop on the city's north side in the 60s, and in the 70s, Lexco began making bicycle security cables and has grown that into Lexco's cable division showcased at Lexco became a full-scale bicycle parts distributor in 1978. For more information, call toll-free (800) 626-6556 or visit


Lexco Bike
(800) 626-6556

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