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Upland Sports Group

De Marchi Sport Celebrates 60th Anniversary with Limited Edition Contour Racing Jersey and Bib Short

09.28.2006
Oakland, California
De Marchi Sport Celebrates 60th Anniversary with Limited Edition Contour Racing Jersey and Bib Short

To commemorate the company's 60th anniversary, De Marchi Sport has developed its most advanced line of cycling apparel to date. Contour Racing bridges revolutionary technology and artisan craftsmanship to push performance to a level that never existed before. Meticulously made by hand in Italy, the Contour Racing line is limited to 1946 units only.

CONTOUR RACING LIMITED EDITION JERSEY
The Contour Racing Limited Edition Jersey changes the rules of cycling apparel with multiple fabric technology and innovative, pre-formed paneling for streamlined ergonomics, improved moisture transfer, and effective anti-static / UV protection.

Three different fabrics with three distinct advantages
Carbonium, Silver and Spandex fabrics are combined for the first time to create the first intelligent jersey that protects and contours to your body for superior performance and comfort in any riding condition.

Carbonium Polyester - reduces cell phone radiation and effectively filtrates dangerous UV rays

X-Static– Polyester & Spandex - offering natural anti-bacterial and odor protection

Sensitive– Micro Fiber Spandex - gently envelops your arms for more comfort and freedom of movement

Laser cut hem technology
Revolutionary laser cut hem technology incorporates seamless, fused gripper elastic that adapts to any body type.

MP3 while you ride
Simple and effective wiring system allows you to listen to your favorite music while riding.

$199 MSRP
Sizes: S - XXL
Colors: Red/Black, Royal Blue/Black, Silver/Black, White/Black
Worldwide production limited to 1946 units
Availability: October, 2006

CONTOUR RACING LIMITED EDITION BIB SHORT
The Contour Racing Limited Edition Bib Short represents the future in advanced bib short technology combining the highest grade, specially treated anti-bacteria Lycra® with a unique, state-of-the-art elastic interface technology chamois. The Contour Racing Bib Short is further enhanced with the addition of flat-lock seams, laser cut bottom hems, and carefully designed heat transfer labels.

Pro-Grade Power Lycra
Pro-Grade Power Lycra by DuPont featuring increased spandex and micro fiber content for a unique stretch-recovery elastic module which allows the short to adapt to and support your body like no other. The Lycra is further improved with the addition of a topical, quick-drying and odorless treatment that actively fights the proliferation of germs and bacteria.

E.I.T. STEALTH chamois
A De Marchi Sport worldwide exclusive, the E.I.T. STEALTH chamois is integrated into the short to create a super-anatomical, one-piece unit rather than two different elements that are stitched together. The STEALTH offers an unprecedented level of comfort by allowing the individual units to conform and move with the body independently.

Laser cut hem technology
Revolutionary laser-cut bottom hem technology incorporates seamless, fused gripper elastic for unsurpassed leg comfort.

Heat transfers throughout
Heat-transferred labels are soft next to the skin in order to pamper you all the way to the podium.

$249 MSRP
Sizes: S - XXL
Colors: Black, Black/Red
Worldwide production limited to 1946 units
Availability: October, 2006

The entire 2007 De Marchi Sport collection will be shown at Interbike, September 27-29, Booth 2851. For more information, please contact Upland Sports Group at 510-903-0130, www.uplandsg.com.

De Marchi Sport is distributed exclusively by Upland Sports Group, Inc.

###

Contacts
Upland Sports Group
510-903-0130
robert@uplandsg.com
www.uplandsg.com

More from Upland Sports Group:
Upland Sports Group Launches Capoforma Brand of Next-Generation Cycling Apparel
Upland Sports Group signs Exclusive US Distribution Agreement with De Marchi Sport of Italy
DMT Introduces the First Ever Magnesium Sole Cycling Shoe - Mag Force
De Marchi Sport Celebrates 60th Anniversary with Limited Edition Contour Racing Jersey and Bib Short

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