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Upland Sports Group

DMT Introduces the First Ever Magnesium Sole Cycling Shoe - Mag Force

09.12.2006
Oakland, California
DMT Introduces the First Ever Magnesium Sole Cycling Shoe - Mag Force

DMT Shoes of Verona, Italy has raised the bar yet again in state-of-the-art cycling shoe technology with the announcement of the Mag Force, the first ever cycling shoe with a sole made entirely of magnesium. The new, top-of-the-line model promises greater sole stiffness, lighter weight, and improved comfort and support.

DMT is the first manufacturer to produce and patent magnesium sole technology. The properties of magnesium offer several distinct advantages over most carbon and composite sole technologies commonly available on the market today:

  • Greater Sole Stiffness: 10% greater stiffness and structural integrity
  • Lighter Weight: 5% less than the DMT Flash
  • Greater Heat Dissipation: reducing the chances of hot spots found in carbon sole shoes
  • Reduced Stack Height: 2mm less than DMT SLHC carbon sole
  • Embedded Threading: eliminates cleat receptacles, further reducing weight
  • Replaceable Toe and Heel Pads: extending the life of the shoe

The Mag Force magnesium sole will be matched with the proven SL+SF (Seamless SockFit) Concept Last featuring a one-piece, micro fiber upper eliminating internal stitching and material overlap for a 'slipper-like' fit. The 2X Density Energy Strap Control System integrates a single-piece heel cup and top strap for maximum stability and closure support. The Mag Force will also include a New Insole offering increased protection in the arch and footbed zones.

The new magnesium sole will also be offered in a three-strap version called the Mag Light which will feature the same characteristics as the Mag Force but in a three-strap, Fit Powered Closure System and lighter weight (227 grams, size 41).

The entire 2007 DMT Collection will be shown at Interbike, September 27-29, Booth 2851. For more information, please contact Upland Sports Group at 510-903-0130, www.uplandsg.com.

DMT Mag Force

  • $399 MSRP
  • 262 grams (size 41)
  • Sizes: 37, 38, 39, 40, 40.5, 41, 41.5, 42, 42.5, 43, 43.5, 44, 44.5, 45, 45.5, 46, 47, 48
  • Colors: Black, White, Yellow
  • Worn by Alessandro Petacchi, Team Milram
  • Availability: December, 2006

DMT Shoes are distributed exclusively by Upland Sports Group, Inc.

###

Contacts
Upland Sports Group
510-903-0130
robert@uplandsg.com
www.uplandsg.com

More from Upland Sports Group:
Upland Sports Group Launches Capoforma Brand of Next-Generation Cycling Apparel
Upland Sports Group signs Exclusive US Distribution Agreement with De Marchi Sport of Italy
DMT Introduces the First Ever Magnesium Sole Cycling Shoe - Mag Force
De Marchi Sport Celebrates 60th Anniversary with Limited Edition Contour Racing Jersey and Bib Short

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