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Upland Sports Group

Upland Sports Group signs Exclusive US Distribution Agreement with De Marchi Sport of Italy

09.05.2006
Oakland, California
Upland Sports Group signs Exclusive US Distribution Agreement with De Marchi Sport of Italy

Upland Sports Group announced today an exclusive partnership with top Italian cycling apparel brand De Marchi Sport of San Vendemiano, Italy to distribute their full line of cycling apparel to the U.S. marketplace.

Founded in 1946 by Emilio De Marchi, De Marchi Sport is the oldest and most experienced manufacturer of cycling apparel active today. Family owned and operated for three generations, De Marchi Sport's mission has remained the same: to design and produce the best cycling apparel available.

Over the years, De Marchi Sport has become well-known for building a best-in-class artisan product, made entirely by hand in Italy, using the most advanced concepts that originate from decades of technological innovation. All of De Marchi Sport's products are developed in-house through unique R & D and styling processes. In addition, De Marchi Sport is the only cycling apparel brand worldwide that is ISO 9001-2000 certified for quality control.

For the Spring/Summer 2007 season, Upland Sports Group will be offering the full collection of De Marchi Sport cycling apparel and will be formally launching the brand in September of 2006 at InterBike Las Vegas. Upland Sports Group will position De Marchi Sport as another top-tier brand alongside their Capoforma™ active/lifestyle apparel products and DMT shoes and accessories.

"Upland Sports Group brings over four years of experience in successfully developing, launching, and distributing cycling apparel brands in the U.S. marketplace. They understand the essential DNA of De Marchi and have the unique know-how to market Italian brands to American cycling retailers and consumers. We couldn't have found a better partner and we are very excited to formally launch the partnership," said Mauro Coccia, President of De Marchi Sport.

"De Marchi has always been a brand that we have admired for many reasons, both professionally and personally. We believe the product stands alone as the best the industry has to offer in Italian-made, technical cycling apparel," said Robert Carbone, Vice President of Upland Sports Group.

"The partnership with De Marchi marks a significant change to our business. There are very few cycling apparel suppliers that can say they have product in the same class as De Marchi and virtually none with similar experience in creating high-end, best-in-class cycling apparel," said Gary Vasconi, President of Upland Sports Group.

For more information on De Marchi Sport please contact Upland Sports Group at 510-903-0130, www.uplandsg.com, or visit us at Interbike Las Vegas, Booth 2851.

De Marchi Sport Product Highlights

Contour Fit Technology: First introduced by De Marchi Sport a decade ago offering a new fit concept based upon asymmetrical panel shapes and minimal seams for an incredible fit. New for 2007, the De Marchi Contour Racing Limited Edition will offer the most advanced technologies, available in limited quantities.

Elastic Interface Chamois Technology: Used exclusively throughout the De Marchi Sport collection of men's and women's shorts and bib shorts offering a multi-layer structure, all-way stretch, high density foam cells, designed and developed specifically for De Marchi Sport products.

Maglificio De Marchi: A special brand of authentic cycling apparel from De Marchi that are not just replicas but perfect reproductions of original products created by De Marchi Sport fifty years ago.

About Upland Sports Group
Established in March of 2002, Upland Sports Group is the exclusive U.S. distributor of Capoforma™ Cycling Apparel, De Marchi Sport Cycling Apparel, Bergamo Cycling Apparel, and DMT Shoes. More information about Upland Sports Group and it's products can be found at www.uplandsg.com or by contacting them at (510) 903-0130.

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Contacts
Upland Sports Group
510-903-0130
robert@uplandsg.com
www.uplandsg.com

More from Upland Sports Group:
Upland Sports Group Launches Capoforma Brand of Next-Generation Cycling Apparel
Upland Sports Group signs Exclusive US Distribution Agreement with De Marchi Sport of Italy
DMT Introduces the First Ever Magnesium Sole Cycling Shoe - Mag Force
De Marchi Sport Celebrates 60th Anniversary with Limited Edition Contour Racing Jersey and Bib Short

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