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Sports Engine, LLC

Bicycle Technologies International to distribute MOTOR TABS™ Fluid Replacement System sports tablets

03.27.2007
Tustin, California

Sports Engine LLC recently launched its relationship with Bicycle Technologies International (BTI), of Sante Fe, NM, for domestic distribution of its MOTOR TABS™ Fluid Replacement System sports tablet brand.

"Part of growing MOTOR TABS has been tirelessly pursuing the sales volume necessary to be attractive to leading distributors," Greg Sellers, Sports Engine's manager, said. "BTI shares our commitment to customer service and will provide both outstanding reach into the IBD marketplace and support to retailers. We're looking forward to launching exciting programs together." BTI will offer all three MOTOR TABS flavors, Fruit Punch, Lemon-Lime and Orange.

Seth Graves, BTI's purchasing manager, is confident in the new line. "We have expanded our nutritional offerings for the 2007 season and MOTOR TABS is a big part of that. It's a great product, simple to use and a great addition to anyone's training regimen."

Designed for endurance athletes, each 20 gram tablet delivers 250 milligrams of sodium, 75 milligrams of potassium, 16 grams of carbohydrate (dextrose, sucrose and maltodextrin). MOTOR TABS' air-tight, waterproof, individual packaging makes for clean, easy bottle refilling during training and racing. Dissolution takes just a few minutes and there's no need to shake the bottle. With no residual settling, cleaning bottles and hydration systems is quick and easy, too.

Sports Engine supports 17 pro, elite and masters road teams nationwide. In addition, the brand supports a stable of pro and elite amateur triathletes, including 2006 Ironman world champion Michellie Jones, who won the race in Hawaii's punishing climate drinking MOTOR TABS.

Sports Engine LLC is a sports nutrition enterprise dedicated to developing products that help elite athletes, recreational athletes, weekend warriors, and casual exercisers perform at their best and ultimately have more fun on their chosen field of play. Learn more about the company and MOTOR TABS at www.motortabs.com.

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Contacts
Sports Engine, LLC
(888) 500 - 8227
gws@motortabs.com
www.motortabs.com

More from Sports Engine, LLC:
Sports Engine signs Smith and Swail to endorse MOTORTABS™ electrolyte replacement drink
Bicycle Technologies International to distribute MOTOR TABS™ Fluid Replacement System sports tablets
Sports Engine LLC adds QBP and new reps to bolster MOTOR TABS™ distribution
Sports Engine LLC taps new international distribution for MOTOR TABS™, bolsters stateside sales efforts as well
MOTOR TABS™ sports drink goes grape, offers new variety pack
MOTOR TABS™ Fluid Replacement System Announces 'Gas Buster' Retail Program

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