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YourMTB.com

YourMTB.com, SRAM seek rider/spectator correspondents for Crankworx MTB festival

06.27.2007
Boulder, Colorado
YourMTB.com, SRAM seek rider/spectator correspondents for Crankworx MTB festival

YourMTB.com has teamed up with SRAM to cover the Kokanee Crankworx mountain bike festival like it's never been seen before. That's because the "action-packed, bad-ass, gravity fueled" mountain biking festival – held July 21-29 at Whistler Bike Park, British Columbia – will be seen online through the eyes of the participants and spectators.

YourMTB.com, a user-driven media website and online community, is partnering with the bike industry giant to create the "YourMTB.com/Crankworx Grassroots Channel, powered by SRAM." It's part of an innovative program by YourMTB.com and SRAM to create coverage for the popular festival.

Users of YourMTB.com will apply to be selected as correspondents for the event, and receive SRAM bike equipment in appreciation for the coverage. Correspondent-submitted photos, blogs and videos will be hosted by and featured on YourMTB.com and the Crankworx Grassroots Channel.

SRAM will give away PC 991 Cross Step chains to the 10 correspondents chosen from a pool of applicants. The correspondents – who are passionate MTBers – are typically not professional journalists, but rather enthusiastic sport participants and athletes who enjoy shooting photos and video and writing blogs.

In addition, everyone attending Crankworx is encouraged to post their photos, blogs and videos of the festival to the Crankworx Grassroots Channel.

SRAM is sponsoring three contests open to anyone, and will award a PC 991 Cross Step chain and PG 980 cassette set each to winners for Best Photo, Best Blog, and Best Video.

The Crankworx Grassroots Channel, Powered by SRAM, can be found here: www.yourmtb.com/crankworx

Mountain bikers and Crankworx fans wishing to be correspondents can apply here: www.yourmtb.com/crankworxapply

Similar Grassroots Channel programs are available to other event organizers, and are a "practically free way for organizers to get enthusiastic coverage of their races or events, plus a permanent record of the event as told by participants," says Steve Outing, founder and publisher of Enthusiast Group LLC, publisher of YourMTB.com. "Event directors we've worked with love the coverage they get from this program."

About the Enthusiast Group:
The Boulder, Colorado-based company was founded in 2006 by Outing and Derek Scruggs, an experienced Internet entrepreneur, with the goal of creating a network of grassroots-media-based websites serving adventure and participant sports. YourMTB.com, YourCycling.com, YourClimbing.com, YourRunning.com and YourHorseSports.com are the first sites published by the company to open to the public. Sites covering additional adventure and participant sports are planned for later roll-out.

The Enthusiast Group is funded by a group of 12 investors, including Omidyar Network, DB Medialab (Norway), and Brad Feld.

Websites:

YourMTB.com website: www.yourmtb.com

YourMTB Crankworx Grassroots Channel: www.yourmtb.com/crankworx

Corporate website: www.enthusiastgroup.com

Contacts:

Yann Ropars, director of business development: yann@enthusiastgroup.com - 303-543-7810

Steve Outing, founder and publisher: steve@enthusiastgroup.com - 303-543-7810

Derek Scruggs, founder and CEO: derek@enthusiastgroup.com - 303-543-7810

###

Contacts
YourMTB.com
(303) 543-7810
steve@enthusiastgroup.com
www.yourmtb.com

More from YourMTB.com:
Enthusiast Group Debuts YourMTB.com Community for Mountain Bikers; Walker Thompson is Enthusiast-in-Chief
YourMTB.com Announces Inaugural Best Mountain Biking Photo, Video Winners
YourMTB.com, Sponsors Give Away Products for Consumer Reviews
YourMTB.com and YourCycling.com Provide 'Grassroots' Coverage of Bike Races, Events
YourMTB.com, SRAM seek rider/spectator correspondents for Crankworx MTB festival

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