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Raleigh America, Inc.

Raleigh America Recognizes Top U.S. Independent Bicycle Dealers at Palm Springs "Hollywood Nights" Event

Kent, Washington

Heron Council Event Includes Appearance by "Marilyn," "Frankie," "Bogie," and "Joan."

As part of the company's tradition of recognizing and rewarding its top dealers, Raleigh America, Inc., held its annual Heron Council Meeting and Gala February 22nd-24th at the Palm Springs Westin Mission Hills Resort in California. Now in its 9th year, this year's Heron Council event featured a "Hollywood" theme complementing fun in the California sun and two days of business meetings. The "Academy Awards" Gala event on the final night included a "red carpet" greeting line complete with Marilyn Monroe, Frank Sinatra, Humphrey Bogart, and Joan Rivers impersonators.

While the focus of the event is recognizing these top dealers, it also provides the dealers and Raleigh America execs a valuable opportunity to meet and discuss how the company can best serve the needs of the Independent Bicycle Dealer (IBD). For the Heron Council dealers the event provides a mid-winter break from their stores, some fun in the sun, and a chance to meet and compare notes with other top dealers from around the country.

(A complete list of the Raleigh America Heron Council dealers is available at

"This year's Heron Council event was one of the best ever. It was a perfect balance of learning, social and business interaction with other fantastic dealers, and free time to unwind," said Scott Cowan, owner of Century Cycles, a three-store bicycle retailer located in Ohio. "The Heron Council event sets Raleigh apart from the rest of the industry and is one more way they are showing their support of the IBD," Cowan continued, "and it doesn't go unnoticed with our buying decisions all year long."

Each year as part of the annual Heron Council gala celebration dinner, Raleigh America presents each of its top dealers with a distinctive hand-blown glass award, as a lasting recognition of their performance and support for Raleigh America. This year the awards were presented by Bill Austin, Steve Meineke, and Rickey Strawn, Raleigh America's CEO, President, and Director of Sales, respectively.

"It is an honor and a privilege to spend quality time with our Heron Council Dealers," said Strawn. "Each of these dealers has contributed to Raleigh America's success over the last year not only with their purchases, but with their feedback and support. It is our ongoing commitment to work with our dealers around the country to grow the business and sport of bicycling by providing high quality, innovative products with industry leading value and dealer margins."

The Heron Council is named after the famous Raleigh Heron head badge, which is still placed on the front of many Raleigh bicycles. The heron was part of the family heraldic coat of arms of the firm's founder, Sir Frank Bowden.

Raleigh America, Inc., based in Kent, Washington, is one of the world's leading suppliers of road, mountain, comfort, BMX, and recreational bicycles, parts, and accessories under the Raleigh, Diamondback, Avenir, and CyclePro brands. For more information call toll-free 800-222-5527 or visit

"Enjoy the Ride."


Raleigh America, Inc.
(253) 395-1100 x337

More from Raleigh America, Inc.:
Raleigh America realigns and bolsters its Product Team to build on current momentum and strengthen its brands through product.
Raleigh America Recognizes Top U.S. Independent Bicycle Dealers in Hawaii "Heron Council" Event
Raleigh America ships 2006 Parts and Accessories Catalogs to over 2100 dealers across the US
Raleigh America and Kenda Tires Announce Road Team Sponsorship
Raleigh America appoints industry veteran Rickey Strawn as Director of Sales.
Raleigh America Announces Heron Council Gold Awards
Raleigh America Announces Four Team Sponsorships
Raleigh America Recognizes Top U.S. Independent Bicycle Dealers at Palm Springs "Hollywood Nights" Event
Raleigh America's 2007 P&A Catalog is Out
Raleigh Bicycles Grab Two Outstanding Awards
Raleigh America, Inc. Recognizes its Top 25 Heron Council Dealers



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