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Raleigh America, Inc.

Raleigh America Announces Heron Council Gold Awards

01.30.2007
Kent, Washington

Raleigh America, Inc. recently announced its top 25 Heron Council dealers. Among the 2,000 independent bicycle dealers carrying Raleigh and Diamondback products, the Heron Council dealers were selected for their achievement of outstanding sales and increased purchase volume in 2006. The Heron Council is a key component of Raleigh's dealer relationship program. Raleigh counts on these top dealers for their feedback, criticism and insights, and believes it is important to recognize them for their enthusiastic support of both brands.

"Our Heron Council dealers represent all that's great in the world of bicycling," said Steve Meineke, President of Raleigh America. "They 'enjoy the ride' every day they open their doors; through their efforts, they are helping grow not only their businesses but the sport of cycling. We are proud to be affiliated with each of them and greatly appreciate their support of our company and brands."

As part of the Raleigh America's tradition of recognizing and rewarding these top dealers, an annual Heron Council trip and Gala is held for the dealers. This year it will take place in Palm Springs, California from February 22 through the 26th. This event combines business with fun in the sun, culminating in an awards ceremony. Each dealer receives an award presented by Raleigh America's Chief Executive Officer Bill Austin, President Steve Meineke, and Director of Sales Rickey Strawn.

This year's Raleigh America Heron Council Dealers are:
1. ERIKS BIKE SHOP INC - BLOOMINGTON, MN
2. TAYLOR'S BIKE SHOP - SALT LAKE CITY, UT
3. AGEE'S BICYCLE - RICHMOND, VA
4. SKI MARKET LTD - WALTHAM,MA
5. METRO BICYCLE STORES /DENCO - BRONX, NY
6. BIKE CONNECTION - PALO ALTO, CA
7. BRANDS CYCLE CENTER - WANTAGH, NY
8. BUCK'S BIKES & TRIKES INC - AUSTIN, TX
9. OFF RAMP - MOUNTAIN VIEW,CA
10. RECYCLED CYCLES INC - SEATTLE, WA
11. TALBOT'S CYCLERY - SAN MATEO, CA
12. DANNY'S WORLD OF CYCLES - SCARSDALE, NY
13. CENTURY CYCLES INC - MEDINA, OH
14. BILL'S BIKE SHOP - IDAHO FALLS, ID
15. WHIPPANY CYCLE - WHIPPANY, NJ
16. PAUL'S BICYCLE WAY OF LIFE - EUGENE, OR
17. WORLD OF WHEELS - MODESTO, CA
18. AL'S BICYCLES - OKLAHOMA CITY, OK
19. SUNRISE CYCLERY -MASSAPEQUA PARK, NY
20. SILVERDALE CYCLERY - SILVERDALE, WA
21. BICYCLE VILLAGE - SAGINAW, MI
22. RECYCLED CYCLES - FORT COLLINS, CO
23. BICYCLE WAREHOUSE - SAN DIEGO, CA
24. VALENCIA CYCLERY - SAN FRANCISCO,CA
25. FREEWHEELER BIKE SHOP - GRAND RAPIDS, MI

Raleigh America, Inc., based in Kent, Washington, is one of the world's leading suppliers of road, mountain, comfort, BMX and recreational bicycles, parts and accessories under the Raleigh, Diamondback, Avenir and Cycle Pro brands. For more information call toll-free 800-222-5527 or visit www.raleighamerica.com. "Enjoy the Ride."

###

Contacts
Raleigh America, Inc.
(253) 395-1100 x337
rpike@raleighamerica.com
www.raleighusa.com

More from Raleigh America, Inc.:
Raleigh America realigns and bolsters its Product Team to build on current momentum and strengthen its brands through product.
Raleigh America Recognizes Top U.S. Independent Bicycle Dealers in Hawaii "Heron Council" Event
Raleigh America ships 2006 Parts and Accessories Catalogs to over 2100 dealers across the US
Raleigh America and Kenda Tires Announce Road Team Sponsorship
Raleigh America appoints industry veteran Rickey Strawn as Director of Sales.
Raleigh America Announces Heron Council Gold Awards
Raleigh America Announces Four Team Sponsorships
Raleigh America Recognizes Top U.S. Independent Bicycle Dealers at Palm Springs "Hollywood Nights" Event
Raleigh America's 2007 P&A Catalog is Out
Raleigh Bicycles Grab Two Outstanding Awards
Raleigh America, Inc. Recognizes its Top 25 Heron Council Dealers

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