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Raleigh America, Inc.

Raleigh America appoints industry veteran Rickey Strawn as Director of Sales.

09.28.2006
Kent, Washington

Raleigh America, Inc. announced the appointment of industry veteran Rickey Strawn to the position of Director of Sales, reporting to Raleigh America's President and COO Steve Meineke. Strawn's responsibilities will include leading Raleigh America's sales team and working with and supporting Raleigh America's dealers.

Before joining Raleigh America, Strawn was National Sales Manager for Bikes at Fox Racing, a leading supplier of clothing and gear for Motocross, BMX, Mountain Biking, and other action sports. Prior to Fox Racing, he worked for Bell Sports as Director of New Business Development. In addition, Strawn held positions at Specialized Bicycles as Western Regional Sales Manager and Director of U.S.A. Sales.

"We are very pleased to welcome Ricky Strawn, an experienced leader and industry veteran, to the Raleigh America team. Rickey has earned respect and trust from his customers and throughout the industry with his passion and hard work," said Steve Meineke. "Rickey has strong relationships with many of our dealers and his experience and knowledge of the industry will be of immediate value to both our sales team and our dealers. Rickey will be in our booth at Interbike and will be traveling extensively over the next few months to visit key dealers and markets," continued Meineke. Strawn holds a B.A. degree from the University of Wisconsin, Madison. Strawn will relocate to the Seattle area.

About Raleigh America, Inc.
Raleigh America, Inc., based in Kent, Wash., is one of the world's leading suppliers of road, mountain, comfort, BMX, and recreational bicycles, parts and accessories under the Raleigh, Diamondback, Avenir and CyclePro brands. For more information call toll-free 800-222-5527 or visit www.raleighamerica.com. "Enjoy the Ride".

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Contacts
Raleigh America, Inc.
(253) 395-1100 x337
rpike@raleighamerica.com
www.raleighusa.com

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