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Used Bicycle Buyer

Used Bicycle Buyer Impacts Industry
with National BIke Trade-In Program

09.06.2006
Ashland, Virginia

Industry trends show that most cyclists sell their current bike when they purchase a new one. Alarmingly, the vast majority of these bikes are sold locally to friends and family members. Only a third as much are sold on eBay or through classified ads. Few are actually traded in toward the purchase of a new one at their local bike shop.

Used Bicycle Buyer, a Virginia-based B2B buyer of bicycles and bicycle parts, is changing the way cyclists and retailers think about "used" bikes.

"When you buy a new car, you don't usually keep the one you had; you trade the current one in for credit toward the new car," said Seth Schmidt, president of Used Bicycle Buyer. "We're applying the same principle to the bicycle industry."

Consumers can log onto Used Bicycle Buyer's web site (www.TradeMyBicycle.com) to find out exactly how much their bike is worth and where to find an authorized Trade-in Center. Consumers can then take their bike to a Trade-in Center and receive instant store credit. The store credit can be applied towards a new bike, accessories, or even service.

Retailers have special access to the online quoting system, so consumers can also take their bike directly to an authorized Trade-in Center to have it appraised by Used Bicycle Buyer.

"Fewer than 10 percent turn their bikes into a retailer when they buy a new bike," said Schmidt. "We expect to see double or triple that number in the next two years. Trade-ins are good for consumers and retailers alike. Everyone wins."

About Used Bicycle Buyer
Used Bicycle Buyer is the industry's first and only national B2B buyer of used bicycles and used bicycle parts. Focusing on bikes with an original value between $1,000 and $5,000, Used Bicycle Buyer provides an easy way for retailers to accept trade-ins on new bike purchases. Accepting trade-ins helps retailers attract new customers, close more sales and differentiate themselves from competitors. Used Bicycle Buyer is a division of SMASH Direct LLC and is located in Ashland, VA.

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Contacts
Used Bicycle Buyer
(804) 752-2288 ext 11
seth@usedbicyclebuyer.com
www.trademybicycle.com

More from Used Bicycle Buyer:
Used Bicycle Buyer Appoints New Marketing Director
Used Bicycle Buyer Signs Three Sales Rep Firms
Redmond Sports and Pacific Rep Works join Used Bicycle Buyer
Used Bicycle Buyer Impacts Industry
with National BIke Trade-In Program

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