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Slingshot Bicycle Company

Slingshot Bicycle Company Offers New Dealer Program

Grand Rapids, Michigan

For dealers who are looking for something unique to sell, the new bikes from Slingshot can provide an alternative to traditional designs and create a new profit center for shops. As a 24 year old company, Slingshot provides an established brand with a new product line to sell to customers who are looking for a unique ride.

Mountain Bike Action called it "The Return of an American Legend" when the new Slingshot ownership group re-launched the brand in 2002. Since that time, Slingshot has focused their efforts on product engineering, design, and manufacturing. They have also gone back to the race circuit – the ultimate test track – and have shown the products are "Race Proven". Slingshot's race performance has moved beyond their Midwest dominance, by adding a National Championship and two top ten World Championships to their resume.

In an effort to better service the consumer, Slingshot has launched a new Wholesale Dealer Pricing program for 2006. "A simple wholesale price list has been created which will provide dealers with three easy to use price levels," said President Scott Templar. Dealer margin is based on each individual purchase made by a shop. "The program opens our line up to all dealers – but gives realistic options to them based on their current financial situation and ability to capitalize on the different level price breaks."

The program also gives "Benchmark Benefits" for the dealers such as employee purchases, demo programs, sponsorship, and on-line referrals for each purchase level. Once qualified, the shop keeps the level benefit options for a 12 month period regardless of what price level they are buying additional Slingshot products.

To help introduce dealers to the program, Slingshot is currently developing an independent rep network which should be in place by April. In the meantime, those dealers who would like to learn more about the Slingshot product line and wholesale dealer price program are encouraged to contact Slingshot or visit their website at

About Slingshot Bicycle Company
Based in Grand Rapids, Michigan, Slingshot has been a leader in bicycle suspension systems since 1982. The patented SPT: Sling Power Technology, provides the rider with unparalleled energy storing performance. Slingshot is also a leader in high-performance folding bikes with its patented Fold-Tech line. For information on the Slingshot brand and their latest products visit


Slingshot Bicycle Company

More from Slingshot Bicycle Company:
Slingshot Bicycle Company Offers New Dealer Program
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Slingshot Introduces Farmboy 29" Mountain Frame



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