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BoomerangIt, Inc./National Bike Registry

BoomerangIt and National Bike Registry (®) Help Bike Owners Fulfill Their Dream

11.08.2006
San Leandro, California
BoomerangIt and National Bike Registry (®) Help 
Bike Owners Fulfill Their Dream

Unique ID labels and recovery service help stolen bikes get back home

The painter paints, the singer sings... and the cyclist bikes. Ask any cyclist who's their best friend and in consensus they will all name their bike. The bicycle has always been linked with transportation, work, socializing and leisure. Cycling is living up a dream and a way of life worth protecting.

Now imagine what it would be like to have your bike stolen and see your dream gone. That's exactly what happened to Nguyen Nguyen of San Jose, CA. Thanks to the National Bike Registry, now powered by BoomerangIt, Nguyen saw his dream come to life again. He was ecstatic about the return of his stolen bike. It is a $2,900 Koga Miyata specialty mountain bike and Nguyen had purchased NBR bike protection for it from his local bicycle store when he first bought the bike.

"One of my dreams in life is to travel around the world on a bicycle. To turn that dream into reality, I had spent some time researching and a hefty sum to acquire a touring bike fit for any condition. However, that dream was lost when my bike was stolen while parked outside my house in broad daylight. Every time I pass a bike like mine, I am disappointed by the reminder of my lost dream. I sometimes fantasize catching the thief riding around my neighborhood," said Nguyen.

"About six months since my bike was stolen, when I completely lost any hope of recovering it, I received an email from BoomerangIt with the subject 'Found your stolen bike'. I was in disbelief, what wonderful karma! The fantasy is true, my bike was recovered by the San Jose police department following the prompts on the BoomerangIt ID sticker. Besides the email, it was very assuring to have a live person from BoomerangIt deliver the unbelievable news. I was able to pick up my bike the same day. Though the bike was not completely what it was, the major parts are still intact and working well. Now, I can say that about my dream as well."

Commuters and bike enthusiasts alike are frequent victims of bicycle theft. Bicycle retail stores and law enforcement agencies across the country are realizing that they can provide inexpensive bicycle registration that protects consumers' bikes and enhances community safety.

An owner can register and protect their bike and investment for the years to come. A 10-year registration is only $10 online at www.boomerangit.com and www.nationalbikeregistry.com. With the low-cost service, a bicycle owner obtains a tamper-resistant ID label, applies it to the bike and then records the serial number and description of the bike in the company's secure database by phone, by mail, or online. The finder of a bicycle, either the police or a Good Samaritan, can call 800-848-BIKE or access the BoomerangIt and NBR websites to trigger a notification to the owner.

In addition, NBR bike registration packs are available at bicycle retail shops nationwide and make an easy add-on sale. The NBR pack is a value added feature and a "Must-Have" accessory with new bike purchases and repairs. The pack includes a 10-year NBR registration, a security label for the bike, and a bonus label that gives the user BoomerangIt Lost & Found Return Service for a cell phone, PDA, laptop, or other valuable gear.

Participating bicycle retailers are named an Official Bike Registration Station and designated by the NBR window decal to steer customers their way. Retailers also receive free promotional support and can be listed on the NBR website. The NBR database is also available to police departments nationwide through free 24/7 secure password-protected access to check on and return recovered bikes.

"In cases like these, people usually don't expect to see their bike again," said Eddie Orton, president of BoomerangIt and the National Bike Registry. "This is where BoomerangIt can be a great resource to police departments and bike owners across the nation. In addition, for the specialty bicycle retailer who cares for quality service, customer satisfaction and repeat business, the NBR bike registration pack is the perfect fit."

BoomerangIt and NBR are the official bicycle registration and recovery service of the National Crime Prevention Council and McGruff® the Crime Dog. For more information on how to join and become an Official Bike Registration Station, call 800-848-BIKE, EXT. 105 or email nbr@boomerangit.com.

About The National Bike Registry (NBR®)
A division of BoomerangIt, The National Bike Registry (www.nationalbikeregistry.com) is the leader in the bike security industry. We have more than 300,000 bikes and scooters registered in our system. The National Bike Registry works with law enforcement agencies around the country to return lost and stolen bikes and scooters to their rightful owners.

About BoomerangIt
BoomerangIt (www.boomerangit.com) based in San Leandro, Calif., is a global lost and found return service that works with law enforcement and others to return lost and stolen property to its rightful owners. BoomerangIt provides an easy, inexpensive means to label and identify valuable items. It is also a theft deterrent, as studies indicate thieves are less likely to steal marked property. Founded in 2001, BoomerangIt now has more than one million members and is the official lost and found service of the National Crime Prevention Council (NCPC), with a portion of sales benefiting the "McGruff® the Crime Dog" programs. For more information or to purchase BoomerangIt labels and tags, visit www.boomerangit.com or call 800-2Boomit (800-226-6648).

Contact:
Mariya Grigorova
BoomerangIt/National Bike Registry
510.297.4413
mgrigorova@boomerangit.com

###

Contacts
BoomerangIt, Inc./National Bike Registry
(510) 297-4413
mgrigorova@boomerangit.com
www.nationalbikeregistry.com

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BoomerangIt and National Bike Registry (®) Help Bike Owners Fulfill Their Dream
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