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BoomerangIt, Inc./National Bike Registry

National Bike Registry Offers Retailers a Way to Help Customers Protect Bikes and Increase Sales

San Leandro, California
National Bike Registry Offers Retailers a Way to Help Customers Protect Bikes and Increase Sales

Program provides national bike registration service to make it possible to return bikes to their owners if stolen.

As bicycle theft remains steady year after year, the National Bike Registry (NBR®), the largest and only nationwide bicycle recovery service of its kind, is offering bicycle and general retailers a way to help customers protect their bikes through its 2006 Official Bike Registration Station program. The campaign gives retailers a way to provide additional services for customers purchasing a new bicycle or returning for more bike gear. It also highlights their stores in the local community.

The 2006 Official Bike Registration Station kit serves as its own salesperson so the store can display the NBR service at the point-of-sale (POS) register. Retailers promoting the bike registration and recovery service receive free sales support materials, a POS display, which includes a NBR Official Bike Registration store window decal, information describing the service, and public relations support to steer customers their way and register more sales. In addition, retailers are also listed on the NBR website.

The NBR bike registration packs for consumer purchase ($10 suggested MSRP) are available to retailers at up to a 60 percent discount depending on quantity. The pack includes a ten-year NBR registration, with a tamper-resistant, serialized security label for the bike, and a BONUS label with ten-year BoomerangIt Lost & Found Return Service for a cell phone, PDA, laptop or other gear.

"With 48 percent of stolen bikes recovered by police and only two percent returned to their owners, a NBR serialized label makes it that much easier for the return of the bike," said Eddie Orton, president of NBR. "NBR works with police departments coast-to-coast, including campus police at major state universities, to identify and return stolen bikes to their rightful owners."

Orton added, "The NBR decal and Official Bike Registration Station designation helps set these dealers apart from other retailers and increase store traffic and sales. By reducing theft, and fear of theft, we'll sell more, and better, bicycles. That's good for the bike industry."

Hank and Frank Bikes, with stores in Lafayette and Oakland, Calif., was one of the first retailers to sell the NBR pack and have already racked up hundreds of sales.

"It's our easiest add-on sale," said Frank Dryer, owner. "We start by letting customers know they can now register their bikes with us. And the NBR packs are in a display right on the counter. We believe NBR is a vital part of our community service efforts and our customers recognize this."

With the low-cost NBR service, a bicycle owner applies the labels purchased from a Bike Registration Station retailer, records the serial number and description, and registers it online. Often just seeing the NBR label can deter a thief, who knows it will be harder to resell an obviously stolen bike. The finder of a bicycle, either the police or a Good Samaritan, calls 800-848-BIKE or accesses the NBR website at to trigger a notification to the owner. NBR is the official bicycle registration service of the National Crime Prevention Council and McGruff® the Crime Dog.

Retailers that sign up as an official NBR Bike Registration Station in October, can receive the NBR Interbike post-show special and a complimentary NBR glass. For more details, please contact 800-848-BIKE, ext. 105.

About The National Bike Registry (NBR®)
A division of BoomerangIt, The National Bike Registry is the leader in bicycle registration. We have more than 300,000 bikes and scooters registered in our system. The National Bike Registry works with law enforcement agencies around the country to return stolen bikes and scooters to their rightful owners.

About BoomerangIt
BoomerangIt ( based in San Leandro, Calif., is a global lost and found return service that works with law enforcement and others to return lost and stolen property to its rightful owners. BoomerangIt provides an easy, inexpensive means to label and identify valuable items. It is also a theft deterrent, as studies indicate thieves are less likely to steal marked property. Founded in 2001, BoomerangIt now has more than one million members and is the official lost and found service of the National Crime Prevention Council (NCPC), with a portion of sales benefiting the "McGruff® the Crime Dog" programs. For more information or to purchase BoomerangIt labels and tags, visit or call 800-2Boomit (800-226-6648).

Mariya Grigorova
BoomerangIt/National Bike Registry
510.297.4413, cell 510.734.7604


BoomerangIt, Inc./National Bike Registry
(510) 297-4413

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