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League of American Bicyclists

30,000 Bicyclists, 12 Million Miles, One National Triumph

09.12.2012
Washington, D.C.

From coast to coast, National Bike Challenge gets America riding!

After a collective journey of more than 12 million miles that spanned all 50 states, the 2012 National Bike Challenge passed the finish line on August 31.

In just four months, the friendly, online competition -- sponsored by Kimberly-Clark Corporation, League of American Bicyclists, Endomondo and Bikes Belong -- engaged more than 30,000 Americans from coast to coast. The initiative encouraged new cyclists to start riding, challenged current bicyclists to ride more and showcased the tremendous health and financial benefits of bicycling.

"The Challenge has given us just a tiny glimpse of the remarkable potential of bicycling to address major social and environmental issues -- in a fun and engaging way," said Andy Clarke, President of the League of American Bicyclists. "Every one of the 30,000 participants deserves recognition for the miles they contributed to the impressive grand total -- and we look forward to seeing everyone in the saddle for next year's challenge!"

Through the interactive Endomondo website, Facebook group and Twitter feed, the National Bike Challenge created a vibrant, virtual community of thousands of cyclists who inspired and encouraged each other on a daily basis to lose weight, leave the car in the driveway and reach their individual goals.

Among individuals, Michael Lemuel took first place in the competition, riding more than 16,000 miles over the four-month period. A disabled veteran, living on a fixed income in Topeka, Kan., Lemeul credits the Challenge with increased stamina -- and self-confidence. "It's a great honor to become a national champion," Lemuel said. "I'm thankful to everyone that helped me to succeed and congratulate everyone who became champions of themselves, like me."

In addition to encouraging individual riders, more than 9,000 workplaces participated in the Challenge, using the initiative as a free, fun wellness tool for employees. The winners in the workplace categories (based on number of employees) included IBM, Kimberly-Clark Corporation, Trek Bicycle Corp, Shimano, Toole Design Group, Bicycle Federation of Wisconsin and BikeArlington.

"Kimberly-Clark was pleased to be the corporate sponsor of the first National Bike Challenge," said Rob Gusky, Kimberly-Clark's Ambassador of Cycling. "I am encouraged that more than 900 Kimberly-Clark employees participated in the Challenge, supporting the wellness of our employees and the communities we serve while contributing to improved air quality by replacing car travel with clean, healthy bicycle trips. We congratulate all National Bike Challenge participants on achieving the ambitious and impressive goal of riding 10 million miles."

"The organizers of this competition should be congratulated for their efforts in rallying thousands of people around a common and meaningful purpose," said John Burke, CEO of Trek Bicycle Corp. "Challenge participants turned in incredible results but. more importantly. they relieved congestion, reduced CO2 emissions, and made the world a little bit better for everybody. This competition is an excellent example of how the bicycle can be used as a simple solution to some of the world's most complicated problems."

Although the 2012 competition has ended, participants can continue tracking their miles through Endomondo until the end of the year.

And everyone is encourage to join the Challenge on Facebook and Twitter to continue to build a national community of cyclists -- and be the first to know about BIG PLANS for the Challenge in 2013.

About the National Bike Challenge Partners

About Kimberly-Clark: Kimberly-Clark and its well-known global brands are an indispensable part of life for people in more than 175 countries. Every day, nearly a quarter of the world's population trust K-C's brands and the solutions they provide to enhance their health, hygiene and well-being. With brands such as Kleenex, Scott, Huggies, Pull-Ups, Kotex and Depend, Kimberly-Clark holds the No. 1 or No. 2 share position in more than 80 countries. To keep up with the latest K-C news and to learn more about the company's 140-year history of innovation, click here.

About the League: The League of American Bicyclists promotes bicycling for fun, fitness and transportation, and works through advocacy and education for a bicycle-friendly America. The League represents the interests of America's 57 million bicyclists, including its 300,000 members and affiliates. Learn more.

About Endomondo: Launched in 2008, Endomondo is a social sports and fitness network that enables people worldwide to engage around their passions for living active lives. Endomondo turns the mobile phone into a personal trainer and a social training partner and has 9.4 million users worldwide. Learn more.

About Bikes Belong: The Bikes Belong Coalition is the U.S. bicycle industry organization dedicated to getting more people riding bikes more often. Bikes Belong works to increase federal bike funding, awards grants to support innovative bike projects, promotes bicycling and its benefits, and backs crucial national partnerships. The 501(c)3 Bikes Belong Foundation focuses on improving bicycle safety and enhancing children's bike programs, and hosts the Green Lane Project, Safe Routes to School National Partnership, and PeopleForBikes.org. Learn more.

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Contacts
League of American Bicyclists
(202) 822-1333
bikeleague@bikeleague.org
www.bikeleague.org

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