Paul Thomas joins De Soto Sport Triathlon Company

Paul Thomas has joined De Soto Sport Triathlon Company in a senior sales capacity. Thomas is a veteran sports nutritionals salesman, holding key accounts positions at Carbboom, GPush and Crank Sports.

This position is a departure for the San Diego based athletic apparel company that has not hired a salesman in a decade. "Weve not needed a sales force for our company to succeed," said Emilio De Soto II, the company's president. "We go to a few trade shows, send out our catalogs and our products, and the loyal customers that buy them perpetuate the sales.

"But I must also realize that we're not servicing our dealers and customers as comprehensively as we can," continued De Soto. "In order to repay their loyalty to us, we have an extensive print advertising campaign this year, and we've hired Paul to put a fresh face in front of the shops that carry our products."

Thomas is also an athlete of note, first as a star high school runner with personal bests of 4:08 (1600m) and 8:53 (3200m). These times place him #2 and #5 in the U.S., respectively. Moving into multisport, Thomas won two National Duathlon Championship titles, which included an undefeated 1999 racing campaign. More recently Thomas took up professional cycling, though is again gravitating toward racing multisport.

"I have been friends with Emilio going on 9 years," said Thomas. "I am excited to be the first person Emilio has offered this position to. His is a very tightly run company without any waste. I plan on helping this brand grow."

Contacts

	De Soto Sport Triathlon Company (858) 578-6672 contact@desotosport.com www.desotosport.com

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