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First Endurance

First Endurance to Launch Multi-V at 2005 Interbike

08.03.2005
Salt Lake City, Utah
First Endurance to Launch Multi-V at 2005 Interbike

First Endurance continues to lead the endurance nutrition category by developing Multi-V, the first multivitamin that's clinically proven to improve endurance (1) (2). Like the other First Endurance products, Multi-V combines the latest clinical research and nutritional technology with valuable input and feedback from endurance athletes. What's unique about this unparalleled vitamin is that athletes will actually notice the benefits the first time they take it. First Endurance will showcase Multi-V at Interbike this September.

"This new Multi-Nutrient formula goes further than any other product on the market in assuring all the right nutrients (not just vitamins and minerals) are included," says Robert Kunz, Sr. VP of Research and Development at First Endurance. "Multi-V contains clinically effective doses of Carbogen[tm], ORAC antioxidants, Ginkgo Biloba, Green Tea extract and endurance specific vitamins and minerals. All of these ingredients play key roles in the physiological improvement of endurance."

Multi-V is the only multivitamin that contains Carbogen[tm]. This patented enzyme blend has been shown in clinical studies to improve carbohydrate utilization, and increase time to exhaustion significantly (1). "The clinical study that was done on elite cyclist who used Carbogen[tm] with a meal replacement bar (MRB) increased blood glucose an average of 23% during intense exercise and increased time-to-exhaustion by 43%. It's important to note that the clinical trial was done on elite cyclists, not mice or a group of people who don't exercise," says Kunz, who goes on to say: "What's really unique about this new formulation is that the benefits are immediate. Athletes will notice it the first time they use it."

Multi-V Highlights:

  • Contains Endurance-specific Vitamins, Minerals and Antioxidants
  • mproves Endurance with patented Carbogen"
  • Improves circulation and blood flow with Ginkgo Biloba
  • Unmatched oxidative protection with high yield ORAC antioxidants

About First Endurance:
First Endurance was started by two racing fanatics (a cyclist and a triathlete) with a healthy obsession for sports nutrition. The idea was simple. Give endurance athletes access to formulas that are developed for one specific reason-to maximize endurance performance. First Endurance is committed to using only the highest-quality ingredients and uses the latest scientifically validated technological advancements. First Endurance proudly sponsors Levi Leipheimer, Fred Rodriguez (3-time USPRO Champion), Tina Pic (3-time Pro Criterium Champion), Navigators, Kodak Gallery/Sierra Nevada, T-Mobile and Victory professional cycling teams, the Subaru Factory XC Team and the Montrail Running Team. In addition, First Endurance sponsors professional triathletes Jamie Whitmore (current XTERRA World Champion), Heather Gollnick, Michael Lovato, Josiah Middaugh and various other endurance athletes.

Footnotes
1. The Effects of a Pre-exercise Feeding With or Without Fungal Carbohydrases (Carbogen) on Blood Parameters and Exercise Performance in Elite Cyclists: Int J Sport Nutr Exerc Metab 2002 Sep;12(3):310-7 Laura Lewis Frank, Janine T. Baer, Charles P. Lambert, and Mark L. Anderson

2. Green tea extract improves endurance capacity and increases muscle lipid oxidation in mice. Am J Physiol Regul Integr Comp Physiol 2005 Mar; 288(3):R708-5 Murase T; Haramizu S; Shimotoyodome A; Nagasawa A; Tokimitsu I Biological Science Laboratories, Kao Corporation, 2606 Akabane, Ichikai-machi, Haga-gun, Tochigi 321-3497, Japan.

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Contacts
First Endurance
(866) 347-7811
mfogarty@firstendurance.com
www.firstendurance.com

More from First Endurance:
First Endurance to Launch Multi-V at 2005 Interbike
First Endurance Sponsors Discovery Channel Professional Cycling Team

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