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First Endurance

First Endurance Sponsors Discovery Channel Professional Cycling Team

01.02.2007
Salt Lake City, Utah
First Endurance Sponsors Discovery Channel Professional Cycling Team

First Endurance is pleased to announce Optygen™ as the official training and racing supplement for the Discovery Channel Pro Cycling Team thru 2008. The Discovery Channel team is the only American Team to have ever won the Tour de France- which they've done seven times!

Optygen is a supplement that's based on clinical trials and the latest scientific research on maximizing oxygen utilization. Optygen is patent-pending for its ability to increase VO2Max, increase the body's ability to adapt to high levels of physical stress, increase anaerobic threshold and reduce lactic acid.

The Discovery Team partnership evolved from a partnership between First Endurance and Tour De France contender Levi Leipheimer. "We've been working with Levi on new product development since 2002," says Robert Kunz, VP of Research and Development at First Endurance. "His input and feedback have been very important in the development of First Endurance products."

When Levi moved over to Discovery Channel, he wanted to make sure his new team had access to Optygen. "I've used Optygen for a couple of years now. It's completely safe, legal and most of all effective. There is no question I can complete all my workouts without worrying about overtraining and fatigue."

"We're very pleased that the Discovery team has chosen to partner with First Endurance for the next two years," says Mike Fogarty, VP of Sales & Marketing at First Endurance. "This partnership will help First Endurance gain mainstream brand awareness in North America and continue to expand in Europe."

Besides competing in the 2007 Giro d Italia, Tour de France and Vuelta a España,and other major European races, the Discovery Team will be racing in North America at the Tour of California in February and also the Tour of Georgia in April.

About First Endurance:
First Endurance was started by two racing fanatics (a cyclist and a triathlete) with a healthy obsession for sports nutrition. The idea was simple. Give endurance athletes access to formulas that are developed for one specific reason-to maximize endurance performance. First Endurance is committed to using only the highest-quality ingredients and uses the latest scientifically validated technological advancements.

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Contacts
First Endurance
(866) 347-7811
mfogarty@firstendurance.com
www.firstendurance.com

More from First Endurance:
First Endurance to Launch Multi-V at 2005 Interbike
First Endurance Sponsors Discovery Channel Professional Cycling Team

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