Quality Bicycle Products Distributes NiteRider
06.01.2005
San Diego, California
Retailers can now purchase NiteRider lights, parts and accessories through Quality Bicycle Products (QBP). Previously, the San Diego light company had relied on a dealer-direct distribution model.
QBP will stock the full line of NiteRider parts and accessories, while P.O.P. merchandising, regular distribution and warranty and technical service will be handled by NiteRider's San Diego facility.
"Our goal is to carry the top brands in all product categories and NiteRider certainly fits that description. By offering dealers one stop shopping and logistical excellence, we believe we can add compelling value to both NiteRider and our customers," said QBP president and founder Steve Flagg.
NiteRider national sales manager Jack Gresmer said the deal will enhance NiteRider's distribution and service level to the independent specialty retailer.
"This is a win-win relationship for all parties
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