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NiteRider Technical Lighting Systems, Inc.

NiteRider Technical Lighting Unveils 2011 Line of Bicycle Lights

06.16.2010
San Diego, California
NiteRider Technical Lighting Unveils 2011 Line of Bicycle Lights

LED Technology Improvements Benefit Price Conscious Consumers

Regarded as the leader in quality bicycle lights, NiteRider Technical Lighting debuted the 2011 line of high-end, race-ready lights and a complete line of commuter products today. Evident throughout the entire line are advances in LED technology and trademark NiteRider innovative design, providing increased performance at a decrease in MSRP.

Founded in 1989, NiteRider has built the company reputation on design, engineering and cutting edge products to provide serious light capabilities to the adventure sport athlete. Mike Ely, Sales and Marketing Director, explained that light and battery technology is evolving at a fast pace. As technology continues to advance and decrease in price, we are working to bring the best and most durable lighting solutions to even our entry-level lights. Our goal this year was to provide riders more bang for the buck in each one of our products.

The Pro Series and widely popular MiNewt Series return, boosted by significant increases in light output. Exciting new editions include the MiNewt.150 Cordless and 250. These modular, one-piece units are rechargeable through a wall outlet or USB, making them ideal performance lights for commuters. The MiNewt Mini jumps to 150 lumens of light output, includes multiple light levels and flash, at a decrease in price to $89.99. With bicycle commuting on the rise, NiteRider is offering a complete line of lights ranging from the hardcore bike commuter to customers wanting convenient, fun, safe lights. The Lightning Bug Series has been added for 2010, ranging in price from $11.99 to $34.99 and sporting six fun colors.

The new product line will be available in stores late July. To locate a dealer or learn more, log on to www.niterider.com.

About NiteRider
NiteRider Technical Lighting was founded in 1989 and is the leader in bicycle lighting. Located in San Diego, California, NiteRider products are regarded for durability, performance and cutting edge technology combined with superior customer service. To learn more, visit www.niterider.com.

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Contacts
NiteRider Technical Lighting Systems, Inc.
800-466-8366
mike@niterider.com
www.niterider.com

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NiteRider Technical Lighting Unveils 2011 Line of Bicycle Lights

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