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Upstanding Bicycle Company LLC

Upstanding Bicycle Company Launches "Upstand" - the Alternative to the Bicycle Kickstand

11.22.2012
Chapel Hill, North Carolina
Upstanding Bicycle Company Launches

The Upstand is NOT you father's kickstand. It's lightweight (35 grams - the weight of a single energy packet), convenient, detachable and storable. When not in use just stick it in your jersey pocket or tool bag.

Crafted from carbon fiber, 6061 aluminum and an axial magnet, the Upstand simply installs with a 7-gram tab (about the size of a quarter) behind a bike's rear quick release. The tab stays in place by virtue of an uber-strong rare earth magnet. When not in use, just pull off the Upstand, fold in half (it's held together by an internal shock cord) and store it.

"Out of pure frustration, I knew there had to be a better way to stand my bicycle when I stopped for coffee or arrived at the office," says Garrett Blake, inventor of the Upstand. "I certainly wasn't going to attach a heavy and bulky kickstand to my ultralight road bike, which, like many modern bikes, doesn't include a spot for a traditional kickstand anyway."

Says John Marsh of Road Bike Rider (RBR): "A RBR reader turned me on to this great new product, and I've been using it ever since." (See complete review here)

Handcrafted and produced in the USA, the Upstand is available for all bicycle types and ships worldwide.

For more information visit: www.upstandingbicycle.com

Dealer inquiries, please call (919) 590-0328.

About the Upstand Bicycle Company
Comprised of a committed crew of die-hard cyclist, the owners and employees of the Upstand Bicycle Company dedicate their time designing innovative products, cycling and spending time with family. Life on two wheels is their goal and improving that for their customers is their purpose. They also operate of 2x2 Cycles LLC, producing bicycle racks and golf carriers for motorcycles along with other innovations.

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Contacts
Upstanding Bicycle Company LLC
(919) 590-0328
upstandingbicycle@gmail.com
www.upstandingbicycle.com

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