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Jelly Belly Candy Company

Extreme Sport Beans Adds Pomegranate Flavor and Assorted Mix to Pump up Athletic Performance

Fairfield, California
Extreme Sport Beans Adds Pomegranate Flavor and Assorted Mix to 
Pump up Athletic Performance

Extreme Sport Beans®, the sports performance jelly beans from Jelly Belly Candy Company, have been proven to give a competitive edge, and now the company adds the popular flavor of Pomegranate to its roster and unveils the Extreme Assorted Mix.

Pomegranate is poised to pump up performance as the third flavor in the Extreme Sport Beans line, joining Cherry and Watermelon flavors. All three Extreme Sport Beans flavors are available together for the first time as the Extreme Assorted Mix.

Great-tasting Extreme Sport Beans jelly beans help endurance athletes kick sports performance into a higher gear. Just like the Cherry and Watermelon flavors, Pomegranate is packed with 50 mg of caffeine per serving - equivalent to a half a cup of brewed coffee - and the clinically-proven formula of carbohydrates, vitamins and electrolytes to help replenish the body and maximize sports performance.

Sport Beans jelly beans are made with all-natural flavors and derive colors from natural sources. The new Pomegranate flavor and Extreme Assorted Mix are available in easy-open 1-oz. packages, so athletes aren't left fumbling as they race towards the finish.

Numerous clinical studies have shown that caffeine enhances sports performance including higher levels of endurance, reduced perceived exertion, faster sprint speeds, increased power output and improved agility and alertness. Additionally, according to many scientific studies and the American College of Sports Medicine, consuming carbohydrates and electrolytes during exercise lasting about 60 minutes or longer prevents fatigue and boosts performance.

"Members of the Jelly Belly Pro Cycling team and other athletes asked for a caffeine option, and the science clearly supports the benefits that small amounts of caffeine has on sports performance," said Rob Swaigen, vice president of marketing for Jelly Belly Candy Company. "Now athletes can build their own personal fuel plan with any combination of these three great-tasting flavors."

Pomegranate is the seventh flavor in the entire Sport Beans line. Sport Beans jelly beans are packaged in single serving 1-oz. bags for Portable Power® during exercise and deliver 25 grams carbohydrates for fuel, electrolytes to maintain fluid balance and vitamins to optimize energy release. Additional information on Sport Beans jelly beans is available from the Jelly Belly Hotline at (800) 522-3267, at and on Facebook at Retailers can contact Jelly Belly Candy Customer Service by calling (800) 323-9380.


Jelly Belly Candy Company
(800) 323-9380

More from Jelly Belly Candy Company:
Meet Pro Cycling Team Riders at Sport Beans/Jelly Belly Booth
Pink Campaign from Sport Beans Jelly Bean
Extreme Sport Beans Adds Pomegranate Flavor and Assorted Mix to Pump up Athletic Performance



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