Preem Cycling Review Debuts on Thursday, July 28
07.27.2005
Tucson, Arizona
It's not a magazine. And, it's not a catalog. So, what exactly is Preem Cycling Review?
"It's the best way to reach the affluent road cycling enthusiast," said Alan Friedman, Publisher of the new quarterly publication. "Preem showcases innovative road cycling products that aren't in wide-spread retail and catalog distribution. It is mailed to a list we've developed of road cycling enthusiasts who have the interest and income to buy high-end products."
The 28-page issue of Preem mails on July 28 to over 30,000 sophisticated cyclists who registered at preemcycling.com to receive the free publication.
Manufacturers purchased a full page in Preem to display their product with lengthy copy and large pictures. "Affluent buyers want details before they buy," said Friedman. "They want to be educated about product features and benefits. That's difficult to communicate in a small amount of space." Readers can order products directly from the manufacturer or be referred to a local dealer.
Preem Cycling Review attracted a high-end roster of cycling companies for its first issue. Among the brand featured are De Rosa, M2RACER, Lightweight Wheels, Rotorcrank, CompuTrainer, Serotta and Calfee. There are also less familiar, but intriguing, products from companies like Schmolke, B-T-P, M5 Lightweight Brakes, Bold Precision and D2SHOE Custom Footwear.
"We invited only an elite group of brands," said Friedman. "Every product displayed in Preem is distinctive for its low weight, style, performance or price." As part of a program to support industry causes, Preem provided pages to the Davis Phinney Foundation and the Jittery Joess Cycling team to help build awareness and raise funds.
The next edition of Preem will be mailed in October 2005. Companies displaying in this issue can showcase their products at Interbike in the Preem booth.
An experienced marketing and publishing entrepreneur, Friedman launched Preem to service a niche in the marketplace. "Our club rides always end at Starbucks with a discussion about high-end, light weight products, but most are so hard to find. Now, there's a source to deliver these details to an affluent audience."
For more information about Preem Cycling Review, call 520-870-2484 or visit www.preemcycling.com. The publication is headquartered in Tucson at 1820 E. River Rd. Ste. 115.
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