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State Bicycle Co.

State Bicycle Co. Launches New U.S. Dealer Program

10.20.2011
Tempe, Arizona
State Bicycle Co. Launches New U.S. Dealer Program

Tempe, Arizona-based State Bicycle Co. is excited to announce a new U.S. dealer program. Launched as an on-line business only, State Bicycle Co. is expanding its reach in this booming, brand-driven market. Riders are asking for State Bicycle Co. by name, creating a wealth of opportunities for dealers seeking to become the fixed gear hub of their respective regions.

State Bicycle Co. is focused on supporting a specific lifestyle that aligns with a fixed gear bike. Customers are typically aged 15-30, with a 70/30 male to female buyer ratio. The majority of customers are new to cycling altogether, lending to the need for strong dealer support.

With a strong online presence, State Bicycle Co. has not forgotten about the importance of the local approach. The company is dedicated to supporting and promoting local and national cycling events, as well as sending sponsored riders to select races throughout the country. In partnering with local dealers, State Bicycle Co. will expand this effort to promote the value of the brand and the reach of the dealership.

To support the State Bicycle Co. brand and dealership participation, the company has leveraged the power of social media. State Bicycle Co. enjoys an ever-growing following of tens of thousands on Facebook and Twitter. The power of these platforms will be extended out to the dealer as State Bicycle Co. uses the medium to promote dealer partners along with the State Bicycle Co. brand.

This provider of fixed gear/single speed, smooth riding high quality bicycles offers a unique twist on the average bicycle. State Bicycle Co. strives to provide the most attractive, high quality and smooth riding machine, at an unbeatable low price. There are currently 12 different limited edition color combinations, three handle-bar styles, including bullhorns, risers, and drop bars, and 5 different sizes that will best suit the needs of riders everywhere, including 49cm, 52cm, 55cm ,59cm and 62 cm.

To appeal to the novice or experienced rider, State Bicycle Co. offers extensive features, as well as flexibility and options in its gear. Accessories and components are available to customize the ride. During peak bicycle riding season, State Bicycle Co. adds new accessories on a monthly basis to meet the growing demand.

State Bicycle Co-founder, Eric Ferguson offered his insight on the new dealer program, "State Bicycle Co. has already experienced significant success with our online approach and the opening of our Hollywood store. We want to reach out to the larger cycling community by partnering with dealers seeking to build a whole new customer segment. With our innovative style, consistently improving product line and solid product guarantee, dealers will be well positioned to enjoy strong revenue and brand promotion when they partner with State Bicycle Co."

Dealers interested in more information on State Bicycle Co. and their partner programs can visit their website at www.StateBicycle.com or contact by telephone at 1.855.55.STATE (1.855.557.8283) ext.3 or email dealers@statebicycle.com

About State Bicycle
State Bicycle Co. is a fixed gear/single speed bicycle company based out of Tempe, Arizona, dedicated to bringing the most attractive, high quality, and smooth riding fixed gear/single speed bicycles to the market at the lowest price possible. Each bicycle model offered is available only for 3 months to a year before it is "retired" and State Bicycle releases a newly designed model to replace it -- when they're gone, they're gone.

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Contacts
State Bicycle Co.
(855) 557-8283
dealers@statebicycle.com
www.statebicycle.com

More from State Bicycle Co.:
State Bicycle Co. Launches New U.S. Dealer Program
State Bicycle Co. Opens Two More Concept Stores in Campbell, CA. and Denver, CO.
State Bicycle Company Expands "LOOPS Ride" to Austin Texas, Invites Riders, Dealers

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