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Bike Shop Owner

Principles of Bicycle Retailing Now a Best Seller Says Author

10.20.2011
Inglewood, California
Principles of Bicycle Retailing Now a Best Seller Says Author

"The launch of 'Principles of Bicycle Retailing for the Internet Age,' has been a huge success," states author Randy Kirk. "None of the previous editions has had this kind of sales in the first month. The most recent version, "Principles of BIcycle Retailing III" ended up with sales of about 3000 units when there was about 6000 dealers. If first month sales are any indication, we could easily eclipses those numbers in the first few months."

What is it about the new book that is creating such a buying frenzy? Most dealers at the Interbike show seemed to be very intrigued by the 100 pages (out of a 300 page book) that dealt with internet marketing. Kirk points out, "Every small business owner is feeling overwhelmed with the potential for using their website, blogs, YouTube, social media, and email blasts to reach new and existing customers. Bike shops are no different. They are trying to figure out where to spend time and money and how to use both wisely"

Other dealers seemed to like the idea that the 47 chapters in the book are only the beginning. The online portal at BikeShopOwners.com seemed be a deciding factor for many. "We have already arranged with the largest single shop bike retailer in the US to do an interview for the portal. We will have dozens of interviews with top leadership in the industry, and we won't be afraid to ask the questions that other media might not ask," said Kirk.

Interbike special pricing has been extended through October 4. The 20% discount offer is available at http://www.bikeshopowner.com

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Contacts
Bike Shop Owner
(310) 910-1848
randykirk77@gmail.com
www.BikeShopOwner.com

More from Bike Shop Owner:
New IBD Book - Principles of Bicycle Retailing for the Internet Age Offering Prepublication Special
Bicycle Retailing Book Breaks Totally New Ground - Where Print Meets Digital
Interbike Show to Feature Author Randy Kirk on the "Secrets to Page 1 Visibility on Google Search - Websites, YouTube, Yelp, and Google Places"
Marketing Consulting Firm Headed by Industry Veteran, Randy Kirk, Makes Debut at Interbike Show
Principles of Bicycle Retailing Now a Best Seller Says Author

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