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CytoSport, Inc.

Cytomax© Sports Performance Drink Adds Stick Packs to Product Range

07.15.2011
Benicia, California
Cytomax© Sports Performance Drink
Adds Stick Packs to Product Range

After unveiling its newly-reformulated Cytomax Sports Performance Drink in April, CytoSport, Inc., (www.cytosport.com) today began shipping its new Stick Packs to retailers and distributors nationwide. Available in 24ct. self-merchandising boxes, the Stick Packs allow retailers the option of selling individual sticks or by the box. SRP is $20.95. Available in Cool Citrus, Pomegranate Berry, Tangy Orange and Tropical Fruit. Each stick is 25 grams, which equals one scoop of powder.

"The stick packs offer the portability that endurance athletes require, meeting their training, racing and traveling needs," said Greg Sellers, Cytomax brand manager. "Using freezer bags is cumbersome, inconvenient and now, obsolete."

The new version features stevia, an all natural sweetener, while acesulfame potassium has been removed. Thus far feedback has been phenomenal from elite and amateur athletes who have participated in preliminary testing of the new rendition. The foundation of Cytomax continues to rest firmly on alpha-L-Polylactate, the key component in its Advanced Carbohydrate System. Alpha-L-Polylactate is a proprietary ingredient that provides superior fuel to working muscles while lowering acid buildup as well.

The Cytomax Stick Pack continues the first phase of a larger-scale effort within the company to increase resources and energy on its flagship brand. Two endurance industry tradeshows have been scheduled for 2011, including Interbike and The Running Event. These trade events join a full complement of consumer events, such as Sea Otter Classic, Manhattan Beach Grand Prix, Rock 'n' Roll Marathon Series, Escape From Alcatraz, Muddy Buddy and hundreds of additional grassroots cycling and multi-sport events, which enable to brand to touch consumers on their chosen field of play.

Cytomax, developed in 1988 and largely regarded as the benchmark of powdered sports drinks, has an extensive history of supporting elite and amateur athletes from the endurance realm. Current endurance sport partnerships include UnitedHealthcare Pro Cycling, Trek-Livestrong U23 Cycling, Yahoo! Pro Cycling, Cytomax-KHS, Rock 'n' Roll Marathon Series, Chrissie Wellington (triathlete), Matty Reed (triathlete) and Ryan Hall (runner).

Cytomax is available in six flavors in both 1.5lb and 4.5lb tubs: Cool Citrus, Fresh Apple, Go Grape, Pomegranate Berry, Tangy Orange and Tropical Fruit. Distributors include: Quality Bicycle Products, Bicycle Technologies International, Liberty Mountain, The Hawley Company, Hans Johnsen Company, Seattle Bike Supply, SOMA and Downeast Bicycle Specialists.

About CytoSport, Inc.
Founded in 1998, CytoSport, Inc. is a global industry leader in the sports nutrition category and offers a complete line of protein-enhanced powders, beverages, and bars. CytoSport distributes a portfolio of premium brands including Cytomax®, Muscle Milk® and Monster Milk™ that appeal to a variety of consumer lifestyles. CytoSport products are produced in their wholly owned, NSF GMP Certified for Sport® manufacturing facility. For more information on CytoSport and their family of products, visit www.cytosport.com.

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Contacts
CytoSport, Inc.
(949) 633-7055
greg.sellers@cytosport.com
www.Cytosport.com

More from CytoSport, Inc.:
Cytomax© Sports Performance Drink Updates Formula - Adds Stevia
Cytomax© Sports Performance Drink Adds Stick Packs to Product Range

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