Speedplay Pedals Mentioned In Sports Illustrated; Web Site Visits Spike
06.28.2005
San Diego, California
After Speedplay, Inc., manufacturer of high-end clipless pedals, received a mention in the June 20, 2005 issue of Sports Illustrated, the number of visits to its company web site jumped by 30%. The company received a great "plug" from Phonak rider (and Lance Armstrong's former teammate) Floyd Landis in an article about the upcoming Tour de France.
"The mention was a very nice surprise. A friend emailed and said, 'Nice plug' so we bought the magazine to see what it was all about," said Speedplay's President Sharon Worman. "It's great that Floyd appreciates the locking security offered by his Speedplay Zero Pedal System enough to recommend it to his former team captain."
The company regularly reviews the reports it receives about the visits to its web site and was delighted to see the increase during the week of the magazine's release containing Landis' quote.
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 Speedplay Pedals Mentioned In Sports Illustrated; Web Site Visits Spike
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