Speedplay Redesigns Packaging, Adds Pedal Colors
07.11.2006
San Diego, California
Speedplay, Inc., manufacturer of high performance pedals, is shipping its entire line of pedals in sleek, new packaging. The new, larger boxes feature bold graphics on a matte black background. When opened, the boxes fold to form a point-of-purchase display so that the Speedplay pedals and cleats can be viewed side by side. Additionally, each box now has a printed UPC label on the bottom to assist dealers with inventory management.
"We received comments from dealers who said their customers were drawn to the unique Speedplay pedal design but were curious about the cleats they could not see," said Sharon Worman, Speedplay's president. "We changed our packaging to display both the pedals and the cleats so consumers could easily see the complete pedal system."
The new packaging comes just in time for the company's launch of additional color options for its flagship Zero Pedal System. Stainless and titanium Zero pedals are now available in yellow and black. Later this summer, Speedplay will add a limited edition Zero in pink.
Speedplay designs and manufactures user-friendly, high performance pedal systems for road and off-road cyclists. For more information about Speedplay pedals call 858/453.4704 or visit Speedplay.com.
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