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Headsweats® Inks VERSUS Deal to Sponsor Ask Bobke Segments and Official Tour de FranceĀ® Products

Cincinnati, Ohio
Headsweats® Inks VERSUS Deal to Sponsor Ask Bobke Segments
and Official Tour de FranceĀ® Products

Headsweats today announced their exclusive agreement with VERSUS, the fastest growing sports cable network in the country and the exclusive television home of the Tour de France in the U.S., to sponsor Bob Roll's Ask Bobke segments featured on the network during the 2010 Tour de France. This is Headsweats second year as the official headwear for the legendary international cycling race that runs for three weeks every July and spanning a total distance of over 2,200 miles.

Bob Roll, the well-known former professional American cyclist, is part of VERSUS' Tour de France on-air announce team and the Ask Bobke segment has been part of the network's coverage since 2004.

"Sponsoring Ask Bobke was an obvious step in our support of the Tour and a solid way to augment Headsweats' brand recognition within the cycling market," says Alan Romick, Headsweats founder and avid cyclist. "Roll is legendary to the sport and provides Tour followers with a colorful, yet honest and direct assessment of the race." Ask Bobke will air during the network's primetime show which airs from 8-11 p.m. ET each night throughout the Tour. Online coverage will include a pre-Tour eBlast to cycling fans, with Ask Bobke information and details about winning a Bob Roll inspired, limited edition TDF collection hat.

Continuing as an Official Tour de France Product supplier, Headsweats will include their Spin Cycle hats within the TDF custom collection for 2010. This classic cycling cap is available with Tour sublimation and colors. It features a COOLMAX® outer shell for maximum moisture management and an elasticized back and soft bill for enhanced comfort and fit. The complete Tour de France collection can be previewed online at

Beginning July 3, fans will be able to log onto the custom Ask Bobke micro site on, to submit their questions and for a chance to win Headsweats products.

About Ask Bobke
Everyone seems to have an opinion on the most unorthodox member of VERSUS' team of cycling commentators. From poking fun at cycling fans to his one of a kind "Roll-isms," Bob Roll has an unforgettable personality and intense passion for cycling which he always brings to his coverage of VERSUS' cycling. Bob Roll is a cycling pioneer with five Tour de France competitions under his belt.

About Headsweats
The Headsweats line includes ultra light, supremely wicking performance headwear that dominates the triathlon, cycling, running and endurance markets. A spirit of innovation and well-developed partnerships, along with unsurpassed customer service, has established Headsweats as a market leader for more than a decade. With a dedication and commitment to cutting-edge materials, innovative designs and the most comfortable, best fitting headwear in the industry, the Headsweats team is constantly looking towards the future of performance headwear. Keep a cool head.

VERSUS, the fastest growing sports cable network in the country, prides itself on super-serving passionate sports fans across all platforms (, VERSUS on Demand and VERSUS HD). Now in more than 75 million homes, the network is the cable television home of the National Hockey League (NHL), IZOD IndyCar Series, Tour de France, World Extreme Cagefighting (WEC) and Professional Bull Riders (PBR). VERSUS also airs NASCAR, NBA, UFC, college football and college basketball programming. The network is home to the best outdoor programming on television and airs original programs not available anywhere else, including The Daily Line, Sports Soup and Sports Jobs with Junior Seau. VERSUS, a wholly owned company of Comcast Corporation (NASDAQ: CMCSA, CMCSK), is distributed via cable systems and satellite operators throughout the United States.


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