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The Bike Cooperative

Bike Cooperative Members & Suppliers Win Big With Interbike Show Specials & Giveaway

10.13.2009
Manchester, New Hampshire

Celebrating its one year anniversary at Interbike, The Bike Cooperative (TBC) and its suppliers rewarded members with special show offers and its first annual member raffle, both proving to be a big hit for all involved.

In a show of appreciation for the co-op's ongoing support of their programs, each of TBC's vendor partners offered members exclusive Interbike product specials, while TBC's member raffle served as a traffic driver to the vendors' booths. Members earned raffle tickets from suppliers for visiting their booths on the trade show floor, and earned additional tickets for making product purchases.

TBC members responded with an impressive display of support at the vendor booths. "We had significantly more dealers identify themselves as Bike Cooperative members than ever before," said David Clopton, sales director for Finish Line. "The TBC members are now really recognizing the profit potential in the lube and maintenance category. We had quite a few quality discussions about how we can work together toward strengthening their commitment to the category and with Finish Line. It was refreshing and made for a great show!"

With Bicycle Retailer publisher Marc Sani on hand to perform the raffle drawing, a number of prizes were given away to TBC members. Doug Waitzman from Bike to Nature (Lexington, SC) won the grand prize, a 7-day Caribbean cruise. "My wife and I are excited to have won TBC's first prize in their Interbike giveaway," said Waitzman. "All the TBC preferred suppliers seemed excited as well. The day after the drawing I stopped by 3 or 4 vendors who asked if I knew who won the trip. I was thrilled to say it was me! I am very excited about The Bike Cooperative and the direction they are going in. I was excited about them before I won the cruise."

About The Bike Cooperative
The Bike Cooperative is a member owned cooperative with a mission of improving the profitability of independent bike retailers. The Bike Cooperative provides members with exclusive product specials and rebates, consumer financing and credit card processing programs, comprehensive advertising services, and training in management and sales. For information on becoming a TBC member, call TBC Member Services at 1-800-450-7595 or visit www.thebikecooperative.com.

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Contacts
The Bike Cooperative
(800) 450-7595
tleaver@ccaglobal.com
www.thebikecooperative.com

More from The Bike Cooperative:
Business Improvement in These Times More Critical Than Ever
The Bike Cooperative Offers Members 6 Weeks of Free 12-Month Consumer Financing & Free Emails
Bike Cooperative Members & Suppliers Win Big With Interbike Show Specials & Giveaway
The Bike Cooperative & Shopatron Form eCommerce Partnership
A New Year Brings New Members to The Bike Cooperative
Smith Optics Partners With The Bike Cooperative
The Bike Cooperative Grows Membership Yet Again
The Bike Cooperative Adds Bellwether & Profile Design To Its Growing Supplier Partner Network
The Bike Cooperative Adds Another Supplier Partner with Pedros
The Bike Cooperative Introduces Social Media Content Sharing Program for Retailers, Brands
The Bike Cooperative Partners With Brooklyn Cruiser

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