Free Bicycle Chain Recycling
Home
About BN
Our Services
Testimonials
Links
Contact

 

Join Our Mailing List
Email:
For Email Marketing you can trust

The Bike Cooperative

The Bike Cooperative Introduces Social Media Content Sharing Program for Retailers, Brands

03.18.2013
Manchester, New Hampshire

The Bike Cooperative has launched a new automated platform enabling retailers to share social media content easily and consistently to their followers. With its new One Stop Social program, The Bike Co-op is providing dealers with original content that they can automatically post on their stores' Facebook and Twitter accounts (or if the store prefers they can first customize the message then share with the click of a button). The One Stop Social platform also gives brands the power to reach more end users through social media, by making it easy for their dealers to share the content that brands are already posting.

The new program has been well received by the members who signed up when it was first introduced at Interbike. John Reischutz from Pedal Power Bike & Ski (Acton, MA) said, "One Stop Social is especially valuable for those of us (like me) for whom social media is not natural. This program makes it easy for my customers to feel connected with the store. The Bike Co-op provides postings for dealers and notifies you by email, and all you need to do is press a button to share it. That's it. No muss, no fuss, no work, and you have reached out to your customers. Some of these postings have been very popular, and I can also fully edit the content if I want to add a thought or my own spin."

Brantley Smith from Ride-A-Bike Bicycle Shop (Lincolnton, NC) added, "I have embraced social media since I purchased my shop, but sometimes coming up with creative and engaging content is a challenge. One Stop Social has helped me be consistent in posting relevant and positive content on my pages to help customers interact and keep them aware that I exist.

With the program up and running for dealers, the Co-op is now focused on integrating suppliers and their dealer accounts into the One Stop Social platform. "This can be an extremely powerful tool for brands," said Bike Co-op president Scott Barrett. Many are already posting great content, but it's only being viewed by their own audience of followers. One Stop Social takes it a step further - brands now have a way to take their content and easily funnel it down to the store level to reach the audience they want most: the retailers' customers."

Co-op director of marketing Tim Leaver added, "A brand may have a few thousand people see their Facebook post. But if that same post is also shared by 500 stores to their followers, within a matter of minutes that brand's social reach has grown exponentially. And while the brand is reaching a larger audience of end-users, dealers have access to more great content to engage their customers. When you have a program that benefits brand, dealer and customer, that's powerful."

The Bike Cooperative is a member-owned cooperative with a mission of improving the profitability of independent bike retailers. The Bike Cooperative provides members with exclusive product specials and rebates, consumer financing and credit card processing programs, comprehensive advertising services, and training in management and sales. For information on becoming a Co-op member, call TBC Member Services at 1-800-450-7595 or visit www.thebikecooperative.com.

###

Contacts
The Bike Cooperative
(800) 450-7595
tleaver@ccaglobal.com
www.thebikecooperative.com

More from The Bike Cooperative:
Business Improvement in These Times More Critical Than Ever
The Bike Cooperative Offers Members 6 Weeks of Free 12-Month Consumer Financing & Free Emails
Bike Cooperative Members & Suppliers Win Big With Interbike Show Specials & Giveaway
The Bike Cooperative & Shopatron Form eCommerce Partnership
A New Year Brings New Members to The Bike Cooperative
Smith Optics Partners With The Bike Cooperative
The Bike Cooperative Grows Membership Yet Again
The Bike Cooperative Adds Bellwether & Profile Design To Its Growing Supplier Partner Network
The Bike Cooperative Adds Another Supplier Partner with Pedros
The Bike Cooperative Introduces Social Media Content Sharing Program for Retailers, Brands
The Bike Cooperative Partners With Brooklyn Cruiser

WorldJerseys

 


Featured Archived News

Advocacy
Awards
Books
Business
Contests
Events
Help Wanted
Media
Personnel
Products
Promotion
Services
Sponsorship
Trade Events
Travel


Search Archives


 ©2017 Bicycle Newswire | tel:1-866-690-NEWS | Email | Privacy | RSS Feed