Free Bicycle Chain Recycling
About BN
Our Services


Join Our Mailing List
For Email Marketing you can trust

The Bike Cooperative

The Bike Cooperative & Shopatron Form eCommerce Partnership

Manchester, New Hampshire

The Bike Cooperative has entered into a strategic partnership with Shopatron, Inc., a collaboration designed to expand online sales opportunities for the cooperative's member retailers and supplier partners, while driving more of the cycling industry to Shopatron's successful e-commerce platform.

Effective March 1st, cooperative retailers will begin earning rebates on all Shopatron transactions. As part of the agreement, the cooperative's network of preferred suppliers will receive a discount when setting up e-commerce store fronts through Shopatron.

Shopatron is the leading provider of global eCommerce solutions for consumer goods manufacturers, allowing its brands to engage consumers from shopping through order fulfillment. Orders placed on Shopatron merchant websites are filled by a managed, distributed network of fulfillment partners, typically local retailers. Shopatron has a proven track record in the cycling market, with over 25 cycling brands deployed on their platform. These brands partner with over 2,500 cycling and sporting goods retailers who participate in the Shopatron network to fulfill orders.

"Online retail is the fastest growing sales channel in the cycling industry," said Greg Brodsky, managing director of The Bike Cooperative. "We know it's a sensitive topic of conversation for many in this business, especially bike brands. But eCommerce is going to be the driver of future growth for both manufacturers and retailers. Rather than try to fight the inevitable reality, we feel it's in the best interests of our member retailers, supplier partners and the industry to embrace eCommerce. With Shopatron's model, brands can capture sales without competing with their retailers, by sending completed transactions to the bike shops for fulfillment. Because the store gets paid directly for the sale, it's a win-win for both sides. We anticipate the same will hold true for our partnership with Shopatron."

Shopatron provides in-store pickup, including a ship-to-store model, which makes eCommerce possible for bike brands. "Local fulfillment speeds delivery, motivates fulfillment partners to stock more inventory, and facilitates in-store pickup, a convenience valued by a majority of online shoppers," said Shopatron founder and CEO Ed Stevens. "Our ship-to-store model sends more paying customers into local bike shops, rather than pushing those sales out of their stores. This online sales model is good for the brand, good for the retailer and good for the customer, as they benefit from working with knowledgeable local bike retailers."

Shopatron Senior Vice President of Marketing Mark Grondin added, "We have established relationships with a number of The Bike Cooperative's retailers and supplier partners over the years. We are excited about the opportunity to provide more of their partners with an eCommerce solution that is good for the whole cycling industry. Prosperous retailers are good for cycling brands, because they bring more customers into the market. Not many people discover cycling on the web."

Headquartered in San Luis Obispo, CA, Shopatron operates Coex Freedom, an order exchange with more than 700 merchants and 12,000 fulfillment partners across 35 consumer products industries. Some of Shopatron's merchant clients include Louis Garneau, Cannondale, Ritchey, Cane Creek, Blue Competition, 2XU, Callaway Golf, K2 Sports, Panasonic, Suzuki and Thule. For more information and a full client list, visit:

About The Bike Cooperative
The Bike Cooperative is a member-owned cooperative with a mission of improving the profitability of independent bike retailers. The Bike Cooperative provides members with exclusive product specials and rebates, consumer financing and credit card processing programs, comprehensive advertising services, and training in management and sales. For information on becoming a TBC member, call TBC Member Services at 1-800-450-7595 or visit


The Bike Cooperative
(800) 450-7595

More from The Bike Cooperative:
Business Improvement in These Times More Critical Than Ever
The Bike Cooperative Offers Members 6 Weeks of Free 12-Month Consumer Financing & Free Emails
Bike Cooperative Members & Suppliers Win Big With Interbike Show Specials & Giveaway
The Bike Cooperative & Shopatron Form eCommerce Partnership
A New Year Brings New Members to The Bike Cooperative
Smith Optics Partners With The Bike Cooperative
The Bike Cooperative Grows Membership Yet Again
The Bike Cooperative Adds Bellwether & Profile Design To Its Growing Supplier Partner Network
The Bike Cooperative Adds Another Supplier Partner with Pedros
The Bike Cooperative Introduces Social Media Content Sharing Program for Retailers, Brands
The Bike Cooperative Partners With Brooklyn Cruiser



Featured Archived News

Help Wanted
Trade Events

Search Archives

 ©2022 Bicycle Newswire | tel:1-866-690-NEWS | Email | Privacy | RSS Feed