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Cadence Cycling and Multisport Centers

Cadence Cycling & Multisport Centers pacts with Cervélo for a Preferred Coaching Partnership agreement

10.27.2008
Philadelphia, Pennsylvania

Cycling and multisport authority Cadence Cycling & Multisport Centers will team with Cervélo, the global leader in premier quality bicycle manufacturing, on a Cadence Preferred Coaching Partnership agreement for 2009, which will benefit customers of both innovative companies worldwide through their synergistic pairing.

Through strategic collaborations with preferred coaching partners, Cadence establishes relationships with industry leaders and authorities that elevate the standard and influence the cycling and multisport marketplace. The company seeks partners that are committed to the same core values as Cadence: premiere quality, technological innovation, data-driven results and genuine consumer benefit. By collaborating with industry innovators, Cadence provides customers with a wide range of products and services including bicycles, wheels, components, apparel, physiological testing, biomechanical services, and training and coaching protocols through their Philadelphia, Pennsylvania and New York City centers.

Cadence's partnership network, which in addition to Cervélo includes ASSOS, Wilier-Triestina and Zoot, brings a wealth of benefits to customers, including access to comparative data and the most up-to-date scientific databases for product engineering and physiological research. Access to this information enables Cadence to provide its customers with unparalleled evidence demonstrating the technological advantage of preferred coaching partners' products and services. In exchange, Cadence provides preferred coaching partners with access to their athlete database and coaching staff for product beta-testing and statistical research among diverse athlete populations, as well as unlimited access to Cadence's state of the art training and testing facilities.

In the last decade, Cervélo has been the undisputed leader in high-quality bicycle manufacturing and in 2009 is the sponsor of one of cycling's most prominent racing teams, Cervélo Test Team, which boasts 2009 Tour de France winner, Carlos Sastre and Norwegian National Champion, Thor Hushovd among its ranks. Cervélo also took home two gold medals from the 2008 Beijing Games. For more information about Cervélo, please visit www.cervelo.com or contact Peter Donato at Donato@specialassignment.com.

Since opening in May 2004 in Philadelphia, Cadence Cycling & Multisport Centers set a new standard and a new direction for high-end products, world-class coaching and first-class customer service for cyclists and triathletes of all abilities - from the beginner to passionate enthusiast to elite and professional athletes. Only premium brands are available at Cadence and they are unique in that they not only sell the finest equipment and gear available, but they also teach their customers how to use it through their coaching division. Cadence coaches athletes throughout the world - from weekend warriors to professionals like Dominique Rollin, winner of Stage Four and the Overall Points Leader of the 2008 Tour of California. The highly-trained staff of certified expert coaches, gifted mechanics and knowledgeable sales consultants is there to assure quality and customer satisfaction. The New York City location opened in July 2007 and it was recently honored with the International Interior Design Association's Lester Dundes' Award for retail design and architecture. Cadence gives back to the community through the Cadence Foundation, a non-profit organization that introduces at-risk inner-city youth to cycling. Additional information is available at www.cadencecycling.com.

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Contacts
Cadence Cycling and Multisport Centers
(215) 508-4300
mheitmann@cadencecycling.com
www.cadencecycling.com

More from Cadence Cycling and Multisport Centers:
Cadence Cycling & Multisport Centers pacts with Cervélo for a Preferred Coaching Partnership agreement
Cervélo Signs Cadence Cycling & Multisport Centers Rider

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