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Dude Girl

Dude Girl Brings Spirited Designs to Women's Cycling Apparel for Spring 2011

09.20.2010
Truckee, California
Dude Girl Brings Spirited Designs to Women's Cycling Apparel for Spring 2011

Dude Girl, makers of spirited technical apparel for athletic women, announce their Spring 2011 Cycling Collection. Dude Girl's Cycling Collection, including the Poppy, GiddyUp and Hot Rod kits, offer a spunky western vibe blended with modern designs and performance fabrics. All styles are made in the USA. The entire Dude Girl collection will be unveiled at the Interbike Trade Show, September 22-24, 2010 in Las Vegas and is available at retail February 2011.

POPPY CYCLING KIT
Inspired by fields of bright red French poppies, and their work with cyclist and designer Poppy Gall, Dude Girl's Poppy kit is a feminine yet lively look for the female cyclist. The kit includes the Poppy Short Sleeve Jersey, Poppy Sleeveless Jersey, Poppy Tank and Poppy Cycling Short.

The Poppy Jersey, $109, and Poppy Sleeveless Jersey, $99, feature soft, lightweight, moisture-wicking fabrics with strategically placed mesh venting, zippered easy-to-reach rear pocket, and elastic-free cuffs and hemline for extra comfort and flattering fit. The body-hugging Poppy Tank, $79, features a built-in bra top and rear zip pocket. This is the top for those sunny days when you want to catch rays, stay cool and be supported.

The Poppy Cycling Shorts, $109, with 10" inseam, offer a flattering 8-panel construction featuring a slightly higher waist with gentle front dip and wide fabric waistband for extra comfort. An elastic-free wide cuff leg adds comfort and a touch of color ties in with our Poppy jerseys and tank. Dude Girl's chamois use a female-friendly 4-way stretch pad made with a micro fine Trevira Bioactive polyester filament yarn with antimicrobial properties (silver ions incorporated into the yarn). These shorts offer excellent moisture transport and optimal breathability for your next long ride.

GIDDY UP CYCLING KIT
The GiddyUp Jersey was originally designed as a trip souvenir when Dude Girl's founder Kim McElhinney led groups through the Tour de France circuit six years ago. When the stylish jersey was met with voracious demand, she took it as a sign. Today, the GiddyUp Jersey, $88, remains a signature piece and showcases a spunky graphic that appeals to the female cyclist looking to GiddyUp and get going.

Sleekly designed to match our jersey, the GiddyUp Shorts, $88, honor our western theme with an abstract boot stitch side panel. GiddyUp shorts are made with a high quality Italian-milled fabric in an 8-panel construction, and an 8.5" inseam with leg gripper elastic. A women's specific chamois and elastic-free waist ensure comfort.

HOT ROD CYCLING KIT
To super-charge your ride, we've created the Hot Rod Cycling Kit to wear for those high-energy days.

The Hot Rod Cycling Jersey, $89, features lusciously soft Italian milled fabric that feels like cotton yet wicks moisture. A full-length zipper keeps the cycling engine from overheating. The jersey comes in two vibrant colors, Seaglass/Orange and Eggshell/Coral with a fiery design.

Pair the jersey with the Hot Rod Cycling Short, $89. This racer cut short has a 9.75 mid-rise front and high-rise back for a gap-free jersey/short connection. The short has a self-waistband and a non-binding elastic-free fit through the mid-section. The Hot Rod Short is made with an 8-panel construction, 8.5" leg inseam, and custom "GiddyUp Dude Girl" leg gripper elastic. All of Dude Girl's chamois are made with a 4-way stretch pad with an antimicrobial treatment.

Dude Girl started in 2002, when its owner, Kim McElhinney, left a corporate career to lead bike tours in Europe. After her souvenir jerseys and tee shirts became popular, she became inspired to launch an apparel line geared toward active women. McElhinney named the company after a book written about her cowgirl grandmother. Today, Dude Girl designs, manufactures and sells active apparel with a spunky western spirit made with the latest technical fabrics and functional designs. All products are manufactured in the USA. The products are available nationwide at over 200 specialty and outdoor retailers including REI, Title Nine, Terry Bicycles, Lance Armstrong's Mellow Johnny's in Austin, TX, and Hudson Trail Outfitters.

To learn more about the Dude Girl and find a list of its current events and retailers, visit the website: www.dudegirl.com. Join us on Facebook at DudeGirl and Twitter, @Dude_Girl.

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Contacts
Dude Girl
(530) 587-3833
kim@dudegirl.com
www.dudegirl.com

More from Dude Girl:
Dude Girls Give a Warm "Giddyup" to Lance Armstrong's New Cycling Shop
Dude Girl's Small Idea for Cycling Fashion Makes a Big "Giddyup" in the Marketplace
Dude Girl Brings Spirited Designs to Women's Cycling Apparel for Spring 2011

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