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CycleAware, Inc.

CycleAware's New Stow-Away™ a Stand-Out for the 2008 Death Ride

07.09.2008
Aptos, California
CycleAware's New Stow-Away™ a Stand-Out for the 2008 Death Ride

CycleAware, Inc. is a sponsor of the 2008 Death Ride and Stow-Away™, CycleAware's latest addition to its innovative line of high-end bicycle safety accessories, will be a "must-have" during the infamous one day epic.

Now in its 28th year as one of the premier cycling events in the Western U.S., the Tour of the California Alps takes riders over five mountain passes and 15,000 feet of lung-busting climbing throughout its 129 miles. Most riders tend to begin early, by about 5:30 a.m., when it's dark and still fairly chilly. Over the course of the long Death Ride day, it is not uncommon for the temperature to have risen by 40 degrees. One of the big challenges facing the cyclists is the conundrum of selecting what clothing to wear and/or carry.

As its name suggests, Stow-Away is the new lightweight, reflective, mesh backpack from CycleAware that folds into its own pocket and stows compactly in a cycling jersey. Riders won't even know the Stow-Away is there until it's pulled from its hideaway and used in a variety of situations.

When the alpine day heats up after a cold morning, Stow-Away will hold the layers of clothing a rider needs to shed. Cyclists can simply unfold the Stow-Away, load it up and slip it over their shoulders. Its nylon shoulder cords are lightweight and very comfortable. Stow-Away's durable lightweight fabric will carry plenty of cycling gear, clothing and food. The maximum air flow allowed by the nylon mesh keeps its wearer and contents cool and dry. Later in the evening, when the rider wants to add dry layers for a long cool descent, where do they turn? This is where Stow-Away comes into play.

As Death Ride cyclist Erin Kennedy describes her Stow-Away, "This little backpack gives me complete confidence that I will have the right layers throughout the day. I'll start out with Stow-Away rolled up in my jersey pocket, and by noon will be carrying my warmers, vest and some extra food. During my rest stops, it will double as a helmet carrier. As a built-in safety feature, Stow-Away's super-reflective logo will be highly visible to drivers if I get caught out after dark."

Stow-Away is available at an MSRP of $15.95 in bike shops, outdoor sports stores and online at www.cycleaware.com. Retailers can purchase CycleAware products from the following domestic distributors: QBP, SBS, J&B, Hawley, Wilson, Trek, Olympic, Cyclone and Norco.

Dealer-Only Offer - Direct from CycleAware - Now Available For A Limited Time:
Now through Interbike 2008, dealers can order 4 Stow-Away backpacks and a CycleAware Sampler Kit direct from CycleAware for $100. This is a 20% discount off keystone pricing and shipping is included! To order, dealers can click on "Contact Us" at www.cycleaware.com and leave their information (name/dealer name/email/telephone).

The CycleAware Sampler Kit includes the following items:

  • 1 Reflex Flexible Helmet Mirror (MSRP $17.95)
  • 1 Reflex Replacement Parts Kit (MSRP $9.95)
  • 1 HeadsUp! Adjustable Mirror for Glasses (MSRP $14.95)
  • 1 HotRod MTB Handlebar LED (MSRP $14.95)
  • 1 VuBar Adjustable Mini Spy Mirror (MSRP $14.95)

CycleAware is an award-winning bicycle accessory company that designs and manufactures safety products for cyclists worldwide. Its mission is to be the world's leading high-end cycle safety accessory manufacturer, empowering riders with safety and inspiring them with design.

See you at Interbike 2008 at Booth #401.

Contact: Ben Clough at info@cycleaware.com or (831) 685-1115x81.

###

Contacts
CycleAware, Inc.
(831) 685-1115
info@cycleaware.com
www.cycleaware.com

More from CycleAware, Inc.:
CycleAware to Introduce Stow-Away™ at Sea Otter
CycleAware's New Stow-Away™ a Stand-Out for the 2008 Death Ride
CycleAware® to Give Away 1,000 Wingman™ Rearview Mirrors at Interbike 2011

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