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CycleAware, Inc.

CycleAware to Introduce Stow-Away™ at Sea Otter

04.16.2008
Aptos, California
CycleAware to Introduce Stow-Away™ at Sea Otter

On Thursday, April 17, 2008, CycleAware, Inc. will introduce Stow-Away™, the latest addition to its innovative line of high-end bicycle safety accessories, at booth #157 at the Sea Otter Classic in Monterey, CA.

As its name suggests, Stow-Away is the new lightweight, reflective mesh backpack from CycleAware that folds into its own pocket and stows compactly in a jacket or cycling jersey. Riders won't even know the Stow-Away is there until it's pulled from its hideaway and used in a variety of situations. When the day heats up after a frosty morning, Stow-Away will hold the layers of clothing a rider needs to shed. "It's my environmental insurance policy," says Tim Donovan, bike commuter and recreational cyclist. No more hiding jackets in trees and behind rocks, no more bulging jersey pockets.

Cyclists can simply unfold the Stow-Away, load it up and slip it over their shoulders. Its durable lightweight fabric will carry plenty of cycling gear, clothing and food. The maximum air flow allowed by the nylon mesh keeps its wearer and contents cool and dry. Alternatively, after peeling clothes at the start of a race or at a rest stop on a century, cyclists can fill Stow-Away and hand it to a SAG friend. Later, when the sun goes down and leaves a rider in the dark, Stow-Away's super-reflective spinning wheel logo will be highly visible to motorists. Each Stow-Away has a plastic sleeve for carrying cash and identification, and also comes equipped with a small key hook and lanyard.

"We know that Stow-Away is perfect for road cycling, mountain biking, commuting and running errands, but we're still compiling our list of all its uses. It's kind of a contest: 'What do you Stow-Away?'" says CycleAware President Lee Gilbert. "We created Stow-Away as a lightweight, low profile pack for clothing and gear, and with recreational cycling and touring in mind. As a bonus, though, cyclists riding home past local cafes or shops will find Stow-Away perfect for bringing home coffee for the week or their post-ride burrito. The sky's the limit. Before a barbecue last summer, my husband rode home from Corralitos with a bison steak in his jersey. He needed Stow-Away!"

As Charlie Meehan, veteran road and mountain biker and owner of Seabright Brewery of Santa Cruz, describes Stow-Away, "I've been doing night mountain bike rides that start with several miles of hard climbing. After catching a sunset, we fire up our lights and ride down pretty hard. I sweat a lot on the climb, so having a change of clothes is essential. I love my Stow-Away for carrying the dry warm clothes up and the wet stuff down. The pack is so light I forget it's there, and I'm really impressed by how effective the shoulder cords are. As a plus, I know the reflective CycleAware logo is visible to cars as I ride back out to my truck."

Stow-Away will be available at an MSRP of $15.95 in bike shops, outdoor sports stores and online at www.cycleaware.com. Retailers can purchase CycleAware products from the following domestic distributors: QBP, SBS, J&B Importers, Hawley, Wilson, Trek, Olympic Supply and Cyclone; and from the following international distributors: Norco, Bellavanti, Fisher Outdoor Leisure, Airodin Sports, Globetrotter Ausrustung, Futaba Shoten Co., Narae Global Technologies, Heeres Boat Service, Locker Room and VelokievGroup.

In addition to Stow-Away, CycleAware is the manufacturer of innovative action sport safety products including Reflex The Flexible Helmet Mirror; Heads-Up! The Adjustable Mirror for Glasses; ViewPoint The Adjustable Mini Spy Mirror; VüBar The MTB Bar End Mirror; and HotRod The MTB Handlebar LED.

CycleAware, Inc. markets its products internationally and is the world's leading high-end cycling mirror manufacturer. Its mission is to provide top quality, innovative safety accessories to a wide variety of cyclists and action sports enthusiasts worldwide.

Contact: Ben Clough at info@cycleaware.com or (831) 685-1115x81.

###

Contacts
CycleAware, Inc.
(831) 685-1115
info@cycleaware.com
www.cycleaware.com

More from CycleAware, Inc.:
CycleAware to Introduce Stow-Away™ at Sea Otter
CycleAware's New Stow-Away™ a Stand-Out for the 2008 Death Ride
CycleAware® to Give Away 1,000 Wingman™ Rearview Mirrors at Interbike 2011

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