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Bikes Belong

New Campaign Aims to Unite One Million Voices to Advance Bicycling in America

04.16.2010
Boulder, Colorado

Peopleforbikes.org (People for Bikes) sets out to unify support

to improve biking infrastructure across the nation

Bikes Belong, the national group of more than 400 top U.S. bike suppliers and retailers working to create more and better places to ride, announced the launch of peopleforbikes.org Thursday night during a presentation at the Bicycle Leadership Conference in Monterey, Calif. The unprecedented initiative aims to unite one million bicyclists of all riding styles and abilities to encourage government leaders to support legislation that improves bike paths, lanes, trails and other facilities from coast to coast.

The launch was highlighted by the collective commitment of more than 150 bike industry leaders, including the CEOs of Cannondale, Fuji, Giant, Raleigh, Schwinn, Shimano, SRAM, Specialized, Trek and other top bike equipment companies, who also pledged to urge others to follow their lead.

While millions of Americans ride bicycles and recognize the economic, social and physical benefits of riding, only a fraction have stood up to help improve bicycling in America. The goal of peopleforbikes.org is to gather and unify one million voices in support of a better future for biking, and to give people the tools to easily promote pro-bike policies in their own communities.

"As our leaders plan for the future of transportation and recreation in America, we need to send a unified message that bicycling is important and beneficial to individuals and our nation," said Tim Blumenthal, President of Bikes Belong. "From the casual rider to the avid bicyclist, Americans everywhere want safe, appealing and convenient places to ride - and peopleforbikes.org will be the conduit that ensures this message will be heard."

The official launch of the initiative came on the eve of the 2010 Sea Otter Classic - one of the world's largest annual racing and consumer bike expos - April 15-18, in Monterey, Calif. Even before peopleforbikes.org officially launched, nearly 10,000 people had signed the pledge in support of a better future for biking. The campaign will work to add to this total at the Sea Otter event.

In addition to asking individuals to sign the pledge, peopleforbikes.org encourages people to make the movement their own. The site offers a place to share biking stories, download local action kits, write letters to support pro-bike policies, and more.

Contacts:
For peopleforbikes.org:
Troy Tepley, 612-305-6256
troy.tepley@exponentpr.com

###

Contacts
Bikes Belong
303-449-4893
mail@bikesbelong.org
www.bikesbelong.org

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