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Ryders Eyewear

$2,000 Bike Frame Raffled At Interbike

09.30.2008
North Vancouver, Canada
$2,000 Bike Frame Raffled At Interbike

Eyewear Company Promotes "Ride For Real" Motto By Face Painting More Than 130 Contestants At Show

Showing (and painting) their true colors during last week's high profile Interbike Show in Las Vegas, Nevada, Ryders Eyewear's successful "Ride For Real" face painting contest took the popular show by storm. For three days, contestants were face painted by professional make-up artists for the chance to win a new Felt Team Virtue bike frame worth $2,000.

More than 130 entrants in Friday's draw had their mugs detailed with fake cuts, scratches, bruises and a little fake blood to mimic Ryders current advertising campaign modeled after their motto "Ride For Real." Contestants then slapped on a brand new pair of Ryders sunglasses and stepped in front of the camera. All contestants placed their business cards in the mix and on the day of the draw lucky grand prize winner Sean Kirby of Arvada, Colorado took home the Felt frame. During the three-day contest, Ryders Eyewear also raffled off a new pair of photochromic sunglasses every hour.

"The whole event worked out really well," says Ryders Eyewear marketing coordinator Jenya Draganov. "People were even coming over to our booth after the final grand prize drawing to get their face painted."

For more images and details of Ryders Eyewear's Interbike contest and a look at their current sunglass models check out www.ryderseyewear.com.

About Ryders Eyewear:
Ryders Eyewear, based in adrenaline sport mecca North Vancouver, British Columbia, puts their backyard to good use testing the endurance and performance attributes of their eyewear products. Ryders is the leader in the price point eyewear category, providing quality performance eyewear at an amazing value in the biking, wintersports, motorsports and lifestyle categories. For more information on Ryders Eyewear, visit wwww.ryderseyewear.com or contact Keith Cozzens at Base Camp Communications, cozzens@basecampcomm.com or 307-734-7575.

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Contacts
Ryders Eyewear
303-997-7230
garethR@bugaboos.com
www.ryderseyewear.com

More from Ryders Eyewear:
Five New Styles for Adventure and Endurance
$2,000 Bike Frame Raffled At Interbike

WorldJerseys

 


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