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NBDA e-News Update

06.25.2008

NBDA SUPER SEMINAR UPDATE!

Las Vegas Sessions Start Day Before Interbike Expo
There's even more to do when you arrive to Las Vegas before the main expo at Interbike '08. NBDA presents new sessions from Tom Shay's Profits + Plus for small business kicking off the Super Seminars in the afternoon of September 23, Day 2 of Interbike's OutDoor Demo. Now after you finish test riding the hottest new products at the Demo, hop off the shuttle and grab a seat at these popular retail presentations. With over 25 years of frontline experience in management and ownership of small businesses, Tom Shay shares and teaches from experience--not from theory!

Two Days of NBDA Education at OutDoor Demo East In Rhode Island
East Coast dealers will get even greater attention from the NBDA this year with two full days of Super Seminars scheduled for October 21 - 22 in conjunction with Interbike's East Coast Demo. "We've had great feedback on our Super Seminars around the country and attendance has exceeded expectations," said Fred Clements, executive director of the National Bicycle Dealers Association. "By partnering with Interbike at Outdoor Demo East, we feel we'll be able to offer high quality sessions in a convenient setting that will allow us to reach an even larger audience in a region that deserves the support."

New Locations to Host Regional Seminars, Continuing into March 2009

Dealers can expect one-day regional Super Seminars to continue into March 2009 with the announcement of four new venues: Tampa, FL, Austin, TX, Los Angeles, CA and Phoenix, AZ. And remember, NBDA members attend for free. Look for more updates on speakers and final dates coming soon at nbda.com.

DEALERS: GET READY TO VOTE FOR NBDA BOARD OF DIRECTORS

The opportunity to elect your representative dealer Board of Directors is coming soon. Ballots are to be mailed to all dealer members by end of this month. Elected dealers will serve two-year volunteer terms, expiring in September 2010. Be sure to keep an eye out for your official ballot. Dealers, take this opportunity to vote on each candidate. The following board members are up for election:

President, Mike Nix, Liberty Bicycles, Asheville, North Carolina
First Vice President, Dan Thornton, Free-Flite Bicycles, Marietta, Georgia
Second Vice President, Jerry Hiniker, Superior North Outdoor Center, Grand Marais, Minnesota
Secretary, Beth Annon-Lovering, B&L Bicycles, Davis, California
Treasurer, Bruce Heidlauf, Mill Race Cyclery, Geneva, IL
Director, Mary Ann Cash, Cooper's Bicycle Center, Stillwater, OK
Director, Jeff Bailey, Bikesport, Houston, TX
Director, Andy Boyland, Cycle Craft, Parsippany, NJ
Director, Jay Graves, The Bike Gallery, Portland, Oregon

SUPPLIERS ENCOURAGED TO SUPPORT THE BIKE SHOP ADVANTAGE

For most suppliers, the Specialty Bicycle Retailer is the number one or one and only channel of distribution for their products. Without SBR's, many of their products would not be able to reach the end-users. With so many consumers now researching products via manufacturer or supplier web sites prior to deciding where to make a purchase, it's imperative that the advantages of shopping at a specialty bicycle retail store are communicated at that first step.

By promoting The Bike Shop Advantage messaging, suppliers assist retailers in creating foot traffic into stores when their new products are introduced. It ensures that consumers are met with proper support for the cycling products they intend to purchase. And it minimizes the loss to big box and internet discounters from consumers looking for nothing more than the best price - which usually results with the purchase of an inferior or incorrect product for their needs and a less satisfying cycling experience. There is no method of distribution better to provide the service, safety, value, quality, comfort, community, selection and expertise that bicycles and cycling products demand than that of a specialty bicycle retailer.

The NBDA encourages all manufacturers and suppliers to complement their retail sales support by adding Bike Shop Advantage messaging to their product marketing campaigns, or to generate their own content to heighten consumer awareness of the advantages of shopping through a specialty bicycle retail store - advantages beyond just locating a dealer or processing warranty claims. Promoting the advantage of shopping at your main source of distribution is good for your business, your customers business, and the end-users overall cycling enjoyment.

Bike Shop Advantage campaign PR tools, resources and more information for suppliers and dealers can be found online at http://nbda.com, or http://bikeshopadvantage.com

NEW RESEARCH
THE U.S. BICYCLE MARKET 2007

A detailed overview of the bicycle market in the United States and worldwide in 2007 is now available. This new report includes information on imports, exports, the cycling population, channels of trade, retailers, sales by product category, top bicycle brands and niche products. The 56-page report also includes tables and numerous charts.

MEMBER PRICE ONLY $199
Click here for a detailed table of contents and to order online!

NOW AVAILABLE BY ATTENDEE DEMAND
REGIONAL SUPER SEMINAR DVD 3-DISC SET FOR SALE

Filmed on location in Seattle, WA, this 3-disc DVD set includes all six hours of the NBDA's Regional "Super Seminar" Series that toured the country October 2007 through January 2008. Presentations cover issues facing all bicycle dealers, including market trends, sales techniques, public outreach and service department management-all with the goal of improving profitability for bike dealers.

MEMBER PRICE ONLY $75
Click here for more details and to order online

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Contacts

National Bicycle Dealer Association
949-722-6909
info@nbda.com
www.nbda.com

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