Free Bicycle Chain Recycling
About BN
Our Services


Join Our Mailing List
For Email Marketing you can trust

National Bicycle Dealer Association

NBDA Launches "The Bike Shop Advantage"

Costa Mesa, California

Campaign for America's Bicycle Retailers Begins with PR Support

On May 15, the NBDA introduced a nationwide promotional campaign called "The Bike Shop Advantage – The Campaign for America's Bicycle Retailers," designed to assist retailers in promoting their benefits to the media and consumers.

The first phase of the campaign, the Bike Shop Advantage PR Program, is now available online. It is a series of guides, templates and proven methods retailers can use to generate media exposure to influence consumers to purchase at a local bike shop rather than mass merchants or discount department stores.

These public relations resources and tools, available at, include:

  • Retailer Guide to Free Media Exposure – a PR "how-to" manual with simple steps any retailer can follow to generate free publicity in local media.

  • Media Messaging Guide – a talking point guide listing major themes, advantages, and benefits for use during news media interviews with journalists.

  • Press Release Templates – proven press release documents with an easy "fill-in-the-blanks" approach for immediate retailer use.

"These free resources can empower retailers to gain free local media attention within their markets while generating consumer awareness of the benefits of shopping within a specialty bicycle retail store," states Michael Baker, NBDA's Marketing and Communications Director. "As the campaign grows legs, the NBDA will continue to provide more resources to the industry in support of consumer promotion."

"If an NBDA retailer follows this simple step-by-step guide, they will soon be viewed as 'the' news source for any and all cycling related topics in their market place," says Dan Thornton, NBDA Second Vice President and owner of Free Flite Bikes in Marietta, GA.

These resources were developed in cooperation with marketing and public relations firm The MediaLink Group, which has used similar content to generate PR for specialty bicycle retailers and regional bicycle retailer association chapters nationwide.

This PR content along with other campaign support materials such as banners, buttons and logos, are available for download by all specialty bicycle retailers and suppliers on the NBDA website free of charge. The NBDA has also setup a dedicated URL for the campaign at

Other NBDA marketing partners partners such as have loaded their online content library with pre-developed Web pages, allowing retailers using the SE Web platform to quickly add Bike Shop Advantage messaging to their individual sites.

For more details on the NBDA, its programs and to become a member, visit, email, or phone 949/722-6909. Media inquiries please contact Michael Baker,, 949/202-5500.


National Bicycle Dealer Association

More from National Bicycle Dealer Association:
National Retail Survey Defines Average Bicycle Retailer
Atlanta and Chicago Dealers: Save the Date! NBDA Seminars are Coming to You
NBDA Backs Fairness in Business and Joins the E-Fairness Coalition
Chicago and Philadelphia NBDA Seminars draw 110 Bicycle Retailers from 65 Local Stores
NBDA Reaffirms to Industry Interbike Support
NBDA April e-News Update
NBDA Launches "The Bike Shop Advantage"
Linda Armstrong Kelly Headlines NBDA Super Seminars as Interbike Keynote Retailer Education Scheduled for Six More Regional Locations!
NBDA July e-News Update
Registration Now Open for NBDA Regional Super Seminars
NBDA Offers Dealers $1000 Scholarships to 2008 National Bike Summit
NBDA e-News Update
NBDA e-News Update
NBDA e-News Update
NBDA e-News Update
NBDA e-News Update
NBDA e-News Update
NBDA Update
NBDA May News
NBDA Super Seminars Embrace the Independent Dealer Concept for '09
NBDA e-News Update
NBDA e-News: December 09 Update
Application Deadline for National Bike Summit Scholarships is Monday, January 18
NBDA e-News Update: May 2010
NBDA Update: New Research Available
NBDA Offers Dealers the Chance to Attend Summit for Free



Featured Archived News

Help Wanted
Trade Events

Search Archives

 ©2022 Bicycle Newswire | tel:1-866-690-NEWS | Email | Privacy | RSS Feed