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Velo Vie Bicycles

Velo Vie Bicycles Set to Launch Nationwide Dealer Network

07.07.2009
Scottsdale, Arizona

Velo Vie, known as a leading manufacturer of high-end carbon fiber bikes, is ready to take its successful online marketing strategy to a different level. Velo Vie is now introducing the Velo Vie Dealer Network in the U.S.as a result of significant demand from the Independent Bicycle Dealers (IBD'S) driven by Velo Vie's reputation in the cycling community and the unsurpassed quality and competitive pricing of their products.

Since its inception in 2006, Velo Vie has concentrated its marketing and promotion efforts through an innovative online presence. The company offers its complete line of carbon fiber bikes directly to customers, while also creating a close-knit community of elite Velo Vie members who come together to share their triumphs and challenges.

Through innovative corporate sponsorships and exclusive partner agreements, Velo Vie has demonstrated its commitment to extending the cycling experience beyond traditional boundaries. A continuum of this philosophy will be the development of Velo Vie's Dealer Network. Velo Vie will now facilitate dealer purchases of the company's quality bikes with the ability to configure each bike according to the needs of their own customers.

Dealers that elect to partner with Velo Vie will also have access to the company's sophisticated online system, which allows for interactive participation in the Velo Vie online community, access to leads generated through the company's innovative online marketing initiatives, and significant discounts on Velo Vie bicycles and components.

"We are excited about this new marketing channel for our high quality bicycles as it presents significant promise for Velo Vie and for our new dealer partners," said Homayoon Farsi, Velo Vie CEO. "Our initial vision was launched with an eCommerce platform that kept our strategy very focused on this channel. In a short period of time, the demand has grown rapidly in the IBD environment and other dealer space, demonstrating to us that it is time to take this step and form these relationships."

Velo Vie is an Arizona-based manufacturer and marketer of high performance and racing bicycles that are currently offered directly to consumers through the company's online marketplace. Customers have access to online configuration tools that allow for the complete customization of their bicycle. These tools will become available at the dealer level to allow for more personalization in the interaction between the dealer and the customer.

About Velo Vie
Velo Vie offers highly customizable bicycle frames featuring Velo Vie(TM) Carbon Axis technology. Velo Vie also offers consumers top quality components through its relationships with manufacturers such as Shimano, Campagnolo, SRAM, Fulcrum, Reynolds, Easton, Vision, Profile, Ritchey, FSA, Deda, Rolf, Time, Speedplay and Look.

For those dealers who are interested in taking advantage of this exciting opportunity, Velo Vie (www.velovie.com) can be contacted directly at dealers@velovie.com or 877 VELOVIE (877-835-6843).

###

Contacts
Velo Vie Bicycles
1-877-Velo Vie
press@velovie.com
www.velovie.com

More from Velo Vie Bicycles:
Velo Vie Sponsored Pro, Felipe Bastos, Sets New Course Record at Tupelo King of the Hill Triathlon
Velo Vie Pioneers in Selling High Performance Racing Bicycles Direct to Consumers Online
Velo Vie Procon Team Rider, Craig Streit, Sweeps Superweek on the Vitesse 300
Velovie Bicycles and California Pools and Spas Cycling Team Join Forces
Back to Back Wins for Velo Vie at AZ State and Tour de Scottsdale
Mix1 Colorado Racing Team Selects Velo Vie Vitesse 300
Velo Vie Bicycles Signs Italian Amore & Vita McDonald's Pro Cycling Team
Velo Vie Expands Warehouse in Tempe, Arizona, USA
Velo Vie Bicycles Delights Italian Cycling Enthusiasts
Velo Vie to Join Life Time Fitness Member Advantage Program; Companies Collaborating to Develop Nationwide Cycling Community
Velo Vie Bicycles Set to Launch Nationwide Dealer Network

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