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Velo Vie Bicycles

Velo Vie to Join Life Time Fitness Member Advantage Program; Companies Collaborating to Develop Nationwide Cycling Community

Scottsdale, Arizona

Velo Vie, a leading manufacturer Leading manufacturer of high-end carbon fiber bicycles (, has joined with the large and growing list of Life Time Fitness Member Advantage partners. Life Time Fitness operates distinctive and large, multiuse sports and athletic, professional fitness, family recreation and resort and spa centers in 18 states and 22 major markets (

Via the Member Advantage program, Life Time members now can benefit from substantial discounts on high-quality Velo Vie road and triathlon bikes, including regular ride support and professional bike-fitting sessions.

Life Time members can take advantage of discounts on Velo Vie's state-of-the-art bicycles at, an exclusive Life Time member Web site that provides access to the Member Advantage program, and allows members to easily connect with each other, participate in discussion boards and get involved in a wide variety of programs and interest groups at Life Time's centers.

The companies also are working together to create a nationwide network of cycle clubs that allow riders to progress through all levels of cycling, from beginner to elite to pro. Through this joint relationship, particular emphasis will be applied on supporting the universal needs of all levels of riders, including equipment, ride schedules, nutritional advice and off-bike training. The companies look forward to sharing more details regarding the regional and national cycle club network later this year.

Velo Vie promotes healthy lifestyles in conjunction with competition through state of the art bicycles offering exclusive and innovative features not found in other brands.

"No other manufacturer in the world has ever partnered with a fitness organization to this degree," said Velo Vie program director Gordon Meehl. "All Life Time Fitness members and employees will receive benefits that, until now, were only available to a select few elite riders. We're beyond thrilled that not only will riders be able to take advantage of all the benefits of riding a Velo Vie, but can also enjoy the unparalleled amenities found at Life Time Fitness."

As a global sponsor of several elite and professional teams, Velo Vie will host training camps and rides led by some of the world's top cyclists. With this partnership in place, Velo Vie and Life Time Fitness will also collaborate to create the first ever national network of regionally based teams. In this environment, riders can progress through all levels of cycling from beginner to elite to pro, while receiving the support of a consistent national sponsorship.

Homayoon Farsi, CEO of Velo Vie, commented on the alignment between the companies, "We're extremely excited to be partnered with such an innovative and progressive company as Life Time Fitness. Velo Vie has always been at the forefront of our industry with our non-traditional approach to bike design, materials, factory direct customer delivery and support of the cycling community. We have found a kindred spirit in Life Time Fitness and this partnership is a perfect marriage of our two philosophies.

We're even more excited about what this means to the cycling community as a whole. For the first time there is a national club structure that is focused on supporting the universal needs of all levels of riders, whether it be equipment, ride schedules, nutritional advice or off bike training," Farsi added.

Velo Vie strives to create a close-knit and enthusiastic community of elite Velo Vie members who share their triumphs throughout the biking community. This latest partnership with Life Time Fitness will enable the company to extend its reach beyond its Web base and introduce a whole new population of cyclists to the promise of the Velo Vie experience.

About Lifetime Fitness, Inc.
Life Time Fitness, Inc. (NYSE:LTM) operates distinctive and large, multi-use sports and athletic, professional fitness, family recreation and resort and spa centers. The Company also provides consumers with personal training consultation, full-service spas and cafes, corporate wellness programs, health and nutrition education, the healthy lifestyle magazine, Experience Life, athletic events and nutritional products. As of February 19, 2009, Life Time Fitness operated 83 centers in 18 states, including Arizona, Colorado, Florida, Georgia, Illinois, Indiana, Kansas, Maryland, Michigan, Minnesota, Missouri, Nebraska, New Jersey, North Carolina, Ohio, Texas, Utah and Virginia. Life Time Fitness is headquartered in Chanhassen, Minnesota, and can be located on the Web at LIFE TIME FITNESS, LIFE TIME ATHLETIC, EXPERIENCE LIFE, and the LIFE TIME FITNESS TRIATHLON SERIES are trademarks of Life Time Fitness, Inc. All other trademarks or registered trademarks are the property of their respective owners.

About Velo Vie
Arizona-based Velo Vie manufactures and markets high performance and racing bicycles direct to the consumers through its online marketplace. Founded in 2006, Velo Vie offers highly customizable bicycle frames featuring Velo Vie™ Carbon Axis technology. Velo Vie offers consumers top quality components through its relationships with manufacturers such as Shimano, Campagnolo, SRAM, Zipp, Fulcrum, Reynolds, Easton, Vision, Profile, Ritchey, FSA, Deda, Rolf, Time, Speedplay and Look. For more information about Velo Vie visit Contact info or call 1-877-VELOVIE.


Velo Vie Bicycles
1-877-Velo Vie

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