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Velo Vie Bicycles

Velo Vie Bicycles Delights Italian Cycling Enthusiasts

Scottsdale, Arizona
Velo Vie Bicycles  Delights Italian Cycling Enthusiasts

An American manufacturer of high-end bicycles has been marketing its products successfully in Lucca, Italy's renowned cycling centre. But what is growing even more popular around the country is the company's business model of selling bicycles online.

In partnership with the Fanini Group, Velo Vie Bicycles introduced its lightweight carbon-fiber frames to Italian cycling recently, along with a different customer service model via the Internet that has hit it big in the US.

By logging on to, anyone in the market for a new bicycle can order directly from Arizona-based Velo Vie. Cyclists and enthusiasts accustomed to dealing with their local bike shop are pleased that they can either buy a frame or build up a complete bike through the Velo Vie Web store.

The launch of the website coincided with an impressive debut for Velo Vie's top-of-the-line Vitesse 300 SE Team Edition models locally. Velo Vie got immediate attention this year by sponsoring the renowned Italian pro cycling team, Amore & Vita-McDonald's. It has custom-designed a Vitesse 300 frame especially for the team's 2008 race season, aside from providing Amore & Vita-McDonald's riders with other high-performance carbon fiber bicycles.

"Velo Vie has a wide range of products for our team - along with great service," says team director Cristian Fanini. "We've had an incredible response to Velo Vie bicycles. The design and quality of Vitesse 300 SE in particular is very appealing."

The concept of is new to the Italian market, as sales typically are done at shops. However the response has been great because entering the website is just like visiting a local bicycle shop - the usual first destination for services, products and information.

"Like your friendly shop mechanic, our website can be your best source for advice and information on 'bike stuff' and is especially helpful in finding a bicycle that fits both you and your budget," says Homayoon Farsi, worldwide CEO of Velo Vie. "We can properly tune up and customize a bicycle's size and features to individual requirements." And very much like your favorite bike shop, also sells parts and accessories and is knowledgeable about clubs, riding sites, and upcoming races and events.

"Our out-of-the-box concept has been a success in the US, and now we are introducing it to Europe for the first time via Italy," adds Farsi. "We are fortunate to have partners in the country who are well known and reputable in the bicycle industry."

About Velo Vie
Velo Vie is an Arizona-based company that manufactures and sells high performance and racing bicycles direct online. Founded in 2006, Velo Vie offers highly customizable bicycle frames featuring Velo Vie™ Carbon Axis technology. Velo Vie offers consumers top quality components through its relationships with manufacturers such as Shimano, Campagnolo, SRAM, Zipp, Fulcrum, Reynolds, Easton, Vision, Profile, Ritchey, FSA, Deda, Rolf, Time, Speedplay and Look. For more information about Velo Vie visit Contact info or call 1-877-VELOVIE. Velo Vie and Carbon Axis Technology are trademarks of Velo Vie. All other trademarks and brands are the property of their respective owners.


Velo Vie Bicycles
1-877-Velo Vie

More from Velo Vie Bicycles:
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Velo Vie to Join Life Time Fitness Member Advantage Program; Companies Collaborating to Develop Nationwide Cycling Community
Velo Vie Bicycles Set to Launch Nationwide Dealer Network



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