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Kemco Group

Kemco Partners with Giant Light Metal

Pacoima, California

Kemco Group International has partnered with Kunshan Giant Light Metal Technology Co., Ltd. (GLM) to produce Vuelta-branded wheels for the Asian and global bicycle marketplaces. Wheels are being manufactured in a new Shanghai factory under Vuelta China, as the newly-created joint venture is called by the California-based sales and marketing company and GLM, which is a wholly-owned subsidiary of Giant Global Group of Taiwan.

The first product will be the Zero-Lite by Vuelta entry-level wheel line at the end of July, for the OE market on bikes retailing under USD $500.

"Bicycles selling at this price point all tend to look alike," said Kemco Vice President Tom Curran. "We are offering quality wheels with our patented two-left/two-right spoke lacing pattern, which will make any bike stand apart from the rest of the crowd. Zero-Lite by Vuelta wheels are a value-added product that will really attract consumers to dealers."

Besides Zero-Lite by Vuelta, high-end Vuelta wheels for the aftermarket will continue to be manufactured in a state-of-the-art facility in Taiwan. Curran explained that Vuelta wheels will be marketed at competitive price points to draw consumers looking for a distinctive product with highly desirable product features and performance. "Whether the consumer is at the entry level or they're a serious racer, there will be a Vuelta wheel that the IBD can sell to them," said Curran.

Curran also noted that Kemco is expanding its Vuelta product line with new cranks, chains, saddles and disc brakes. These products, as well as the wheels, will be displayed at Interbike in Las Vegas September 24-26.

"The new Vuelta products will be for both OE and the aftermarket," explained Curran, who will be at Las Vegas to show off the new items. "They will offer a new choices for those looking for outstanding product design and features at exceptional value."

The new saddles, chain and cranks have already been extensively tested and approved by OE customers and are already shipping, said Curran. Other items will make their debut at Interbike, "where we're going to have lots of fun showing our distributors and dealers products that will make them lots of money."

For more information, contact Tom Curran at 253-520-6510, or email at

Kemco Group International, 12350 Montague St., Unit L, Pacoima, CA 91331.


Kemco Group

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