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Vanderkitten, LLC

Vanderkitten Introduces 2007 Athletes and Products

06.13.2007
Berkeley, California
Vanderkitten Introduces 2007 Athletes and Products

Vanderkitten, Clothing for Women Who Kick Ass, supports women's creative and athletic endeavors in music, cycling, motorsports, and snowsports. Women can wear Vanderkitten clothing while on or off the bike and exude strength and style. The cycling-inspired clothing company, established in March 2005 by the husband-and-wife team of Dave Verrecchia and Jennie Vanderlaag, recently unveiled a new website complete with its 2007 product line.

Says Verrecchia, "Cycling is a way of life for many women, including the couriers that inspired the cycling caps and Fixies T-shirt designs. Women ride bikes everyday, in any number of ways, and we have a design for each of them."

Bold graphics play a leading role in the 2007 product line. In addition to casual tops, hoodies, and hats, Vanderkitten offers technical cycling shorts and jerseys in bold, yet feminine prints. Ophelia, the sassy snaggletooth kitty of the Vanderkitten logo appears in only a few of the new designs. Ophelia, by the way, is alive and well-pampered in Berkeley, CA. Vanderkitten graphics adorn limited-edition Team Ahrens bike frames, as well as Emily Phillips' 2007 KX250F dirt bike and the Les Schwab-outfitted Vanderkitten dune buggy. The full 2007 product line and specialty graphics can be viewed at Vanderkitten.com.

Vanderkitten is committed to helping women achieve their athletic and artistic goals. This spring, Vanderkitten helped injured skier Didi Lawrence fulfill her dream of skiing first descents in Nepal. The brand sponsors the Velo Bella Kona cycling team, and was the title sponsor of the 2006 Surf City Cyclocross series women's races. For the fall of 2007, Vanderkitten is piloting its own women's cyclocross team. Vanderkitten supports an ever-growing list of established and up-and-coming athletes and artists through its Very Important Pussycat (ViP) program. Shops and stores interested in joining the Vanderkitten retailer program inquiries to dave@vanderkitten.com.

2007 Vanderkitten ViPs

  • Rachel Pearl: Singer, Songwriter: rachelpearl.bandsites.com
  • Divasonic- Lynda Arnold: Singer, Songwriter: divasonic.com
  • Velo Bella Kona Cycling Team: velobella.org
  • Cal Cycling Team, U.C. Berkeley: calcycling.org
  • Mandy Lozano: Road, Cyclocross
  • Leigh Valletti: Road
  • Liz Hatch: Road
  • Cara McCauley: Road
  • Jenny Willhite: Road
  • Cara McCauley: Road
  • Mary Maroon: Road, Track
  • Maureen Kunz: XC Mountain
  • Emma Worldpeace: XC Mountain
  • Caitlin Trahan: Cross, Road
  • Jackie Baker: DH Mountain
  • Emily Phillips: Motocross
  • Didi Lawrence: Ski
  • Shauna "Krazy8z" Young: Motorcycle Stunt

For media inquiries, contact Jackie Baker through Jackie@vanderkitten.com. For sales inquiries, contact Dave Verrecchia through sales@vanderkitten.com.

###

Contacts
Vanderkitten, LLC
(925) 381-6437
mark@vanderkitten.com
www.vanderkitten.com

More from Vanderkitten, LLC:
Vanderkitten Introduces 2007 Athletes and Products
Vanderkitten Signs Christine Vardaros to 2007 Women's Cyclocross Team
Vanderkitten, LLC Establishes Vanderkitten Racing
Vanderkitten Names Roster for 2008
Zellner to Herd Kittens

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