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World Bicycle Relief

Cyclist Embraces the Power of Bicycles by Donating to Relief Organization

Colorado Springs, Colorado

UltraRob announces holiday campaign to assist World Bicycle Relief

Rob Lucas, the "UltraRob" and founder of, a popular outdoor recreation and gear website, knows all about the power of bicycles. He commuted 10 miles each way to college on a bike, and he has spent much of his adult life racing and writing about bikes.

He is furthering his love of bikes and his belief in the independence they can bring by teaming up with World Bicycle Relief for the holidays.

From Nov. 23 through Christmas Day, Lucas is donating 10 percent of his site earnings at to the non-profit organization. This is Lucas' second year to donate his holiday proceeds to the program; his donation last year helped purchase 11 bicycles. Lucas' website lists over 250,000 cycling and outdoor gear products from over 70 online stores.

World Bicycle Relief was formed in 2005, with the goal of providing bikes for transportation to people in poverty-stricken areas and those impacted in natural disasters. This summer, the Chicago-based group launched the Bicycles for Education Empowerment Program that will provide children in rural Zambia with 50,000 bicycles over the next three years.

World Bicycle Relief believes access to schools "is an essential element in the fight to end the cycle of disease and poverty in Africa," especially for girls, who have fewer educational opportunities than boys. The bikes will be given to children, many of whom walk four hours a day to school and back.

"I'm proud to support World Bicycle Relief," Lucas states. "It's the best way I can think of to use my website and my love of cycling to give people the resources they need for a better life."

To participate in UltraRob's donation campaign, visit his website at, or learn more on the World Bicycle Relief website at


World Bicycle Relief
(312) 664-3587

More from World Bicycle Relief:
World Bicycle Relief Opens Second Assembly Facility, Continues Fight Against HIV/AIDS in Zambia
'Allsevens' Doubles Target to 200 Bicycles; Will Raise $22,000 for World Bicycle Relief
World Bicycle Relief on The Today Show
Zambian Ministry of Education Signs Agreement with World Bicycle Relief
Cyclist Embraces the Power of Bicycles by Donating to Relief Organization



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