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The Biking Solution

Training Even More Crucial in a Slow Economy

03.12.2008
Manchester, New Hampshire

Fear that the economy is going into recession, along with high fuel costs, and the falling housing market, has caused some consumers to cut back on their spending in other areas. If the downward spiral on home prices continues and their ability to borrow gets increasingly difficult, consumers will have less discretionary dollars than they have had in years.

For retailers this means fewer customers coming through the door, falling sales, and less profit. Owners need to look for new ways to add dollars to their bottom line and maximize every opportunity. Investing in sales and profitability training is one way to keep your business on track during a slow economy.

With potentially less traffic, the closing abilities of your sales team are more important than ever. Having a well-trained staff will help close those critical sales.

John McCracken of Madera Bike Shop in Madera, CA invested in sales training for his staff and attended GEAR Sales training, a seminar through The Biking Solution (TBS). GEAR Sales Training is a proprietary sales approach used by TBS members to create the perfect environment for customers to buy in their store, giving their staff a process for closing more sales, raising their average selling price, and selling more accessories.

"GEAR is a sales system that works from day one. We did not have any kind of sales strategy before GEAR. Since we've implemented the program, our average ticket price and units per transaction are up, as well as our average bike ticket. Our staff is much more comfortable on the sales floor, and more confident handling objections, which has resulted in more closed sales."

Profitability training can help you find improvements within your business to create more profit for your store day-in and day-out. TBS offers a comprehensive industry best practices training called Principles of Success that focuses on changes that can be made quickly in key areas such as operations, inventory control, marketing, and customer service.

"After attending the Principles of Success seminar offered by TBS I went back to the shop and applied 10 quick principles that would affect our bottom line," said Mike Upchurch of Mad Cat Bicycles in Sacramento, CA. "Our 2007 sales increased a whopping 42.65% over 2006 and we built more rapport with our customers while doing so."

The Biking Solution has expanded its training offerings to several months throughout the year and has limited space for a few remaining events this winter.

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Contacts
The Biking Solution
(800) 450-7595 ext. 2167
gbrodsky@ccaglobal.com
www.TBSMembers.net

More from The Biking Solution:
Over 100 Bicycle Retail Stores Attend Business Improvement Training Provided by The Biking Solution
Children to Benefit from Sale of Special Edition Bicycle
TBS sends one lucky retailer to the Tour de France
The Biking Solution Opens Retailer Doors
Training Even More Crucial in a Slow Economy
The Biking Solution Member Expansion Continues
IBD's Offer Longer Term Consumer Financing to Sustain Higher Sales in Tough Economy
Customer Satisfaction is the Best Advertising
The Biking Solution Holding Prospective Member Meeting at Interbike

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