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The Biking Solution

TBS sends one lucky retailer to the Tour de France

Manchester, New Hampshire

The Biking Solution (TBS) announced that Billy Yates, owner of Pedal Power Bike Shop in Lexington, KY is the winner of its Tour de France Advertising Promotion. TBS ran the Tour de France Promotion in June and July to encourage members to advertise during their busiest months. The prize, valued at $3,100, is a trip for two to Paris, corresponding to the dates of the Tour de France.

Yates was selected out of nearly 100 entries. Pedal Power Bike Shop, a TBS member since 2004, has been a consistent advertiser and has done several circulars with TBS this year. "The circulars we've done have drawn in a number of new customers. I was hesitant at first but decided to go with TBS's recommendation and tried three this year and we've had great success. I'm excited that I won a great trip, while doing something that has benefited my business!"

TBS offers a variety of marketing tools to its 300+ locations such as traffic-generating circulars, customizable direct mail pieces, newspaper ads, and email programs.

Greg Brodsky, Managing Director of The Biking Solution, said, "It's great that TBS can encourage dealers to advertising in their local markets by offering fun and exciting incentives. We just want to see our retailers bring in new customers and grow their business." TBS members, who regularly utilize the group's vast resources, including the comprehensive monthly advertising programs, find that their revenues are up an average of 27% over last year.

Pedal Power Bike Shop has been serving the Lexington area since 1973 and offers a wide selection of GIANT and Electra Bicycles.

ABout The Biking Solution
The Biking Solution, Giant Bicycles' industry leading dealer support program, provides a buffet of business services to retailers. TBS offers Giant retailers more than 30 operational, advertising, merchandising and training tools that help retailers increase revenue, lower their operating costs and ultimately maximize profits. The Biking Solution is driven to improve the profitability and quality of life of its' retailers. TBS is a joint program of Giant Bicycles and the New Hampshire retail cooperative CCA Global Partners. CCA Global has over 3500 member retailers in 13 different companies across 5 industries.


The Biking Solution
(800) 450-7595 ext. 2167

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