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The Biking Solution

Children to Benefit from Sale of Special Edition Bicycle

05.09.2007
Manchester, New Hampshire
Children to Benefit from Sale of Special Edition Bicycle

$20 of Each Special Edition Giant® Bicycle Sold Supports Safe Routes to School Campaign

Giant Bicycle®, The Biking Solution™, the Bikes Belong Coalition™, and the Safe Routes to School National Partnership have jointly designed a special edition Cypress DX bicycle, the purchase of which will help fund initiatives that ensure that youngsters could safely walk or ride bikes to school. For every Special Edition Cypress DX sold through 28 participating Giant retailers, $20 will be donated to the Safe Routes to School. The promotion coincides with National Bike Month and Bike to Work Week, May 14th through 18th, 2007. The special edition bikes will be available through participating dealers after May 11th.

During the past 35 years, the percentage of kids who bike or walk to school has dropped from 50% to less than 15%. 1 In communities nationwide, parents and teachers worry that students are at risk if they walk or bike to school through busy traffic. As a result, children are increasingly becoming less physically active. To address this issue, Giant Bicycle, The Biking Solution, and the Bikes Belong Coalition joined forces to promote this bike and accessory package promotion. This industry partnership encourages parents and students to leave their cars at home, and reduce traffic surrounding the school.

According to statistics compiled by Safe Routes to School, 25% of morning traffic can be attributed to students traveling to school; additionally, the number of overweight schoolchildren has increased from 4 to 16% since 1963. Launched in 2005, Safe Routes to School (www.saferoutespartnership.org) is a national movement promoting improved health, reduced traffic congestion, better air quality, and enhanced neighborhood safety. At its heart, the program empowers communities like Pomona to make walking and bicycling to school a safe and routine activity once again.

The Safe Routes to School Giant Special Edition Bicycle package includes everything you need for taking a ride in the warm weather:

  • Water bottle with the Safe Routes to School logo and a bottle holder;
  • Customized seat bag;
  • Customized seat with logo;
  • Tire levers;
  • Patch kit;
  • Rear tail light;
  • Re-settable 6-foot cable lock.

1. Source BikesBelong.org.

List of participating dealers:

CA Coates Cyclery 760 E. Foothill Blvd. Pomona 91767 909-624-0612

CA Sports Center Bicycles 1576 Del Monte Blvd. Seaside 93955 831-899-1300

CA Two Wheels One Planet, Costa Mesa 420 E. 17th St. Costa Mesa 92627 949-646-7717

CA Two Wheels One Planet, Lake Forest 24844 Muirlands Blvd. Lake Forest 92630 949-581-8900

CO Derby Bicycle Center 410 East 104th Avenue Thornton 80233 303-288-4100

CT Tommy's Bicycle & Fitness 40 East Main Street Torrington 06790 860-482-3571

FL Bicycle World 2990 Jog Road Lake Worth 33467 561-439-5020

FL Mack Cycle & Fitness 5995 Sunset Drive South Miami 33143 305-661-8363

FL Santos Trailhead Bicycle Shop 8900 S. US Highway 441 # 20 Ocala 34480 352-307-2453

IL Russell's Cycling & Fitness 10 Valley Forge Plaza Washington 61571 309-444-2098

IN BGI North 4130 E. 82nd St. Indianapolis 46250 317-842-4140

IN BGI South 997 East County Line Rd Greenwood 46143 317-885-7194

MA Pedal Power Bike & Ski 176 Great Road Acton 01720 978-263-3197

MA Plaine's Bike Ski Snowboard 55 West Housatonic Street Pittsfield 01201 413-499-0294

ME Gorham Bike & Ski 1440 Congress Street Portland 04102 207-773-1700

MI Village Bike Shop 450-A Baldwin St. Jenison 49428 616-493-6791

MI Village Bike Shop 4252 Kalamazoo Avenue, S.E. Grand Rapids 49508 616-493-6792

MI Village Bike Shop 5278 Plainfield Ave. NE Grand Rapids 49525 616-493-6793

MI Village Bike Shop 2844 Thornapple River Drive Cascade 49546 616-493-6794

MN Pioneer Cycle 12741 Central Ave. Ne Minneapolis 55434 763-755-8871

OH Marty's Cycle Center 453 Avon Belden Rd. Unit A Avon Lake 44012 440-933-4204

OK Tom's Bicycles 6861 South Peoria Avenue Tulsa 74136 918-481-1818

PA Big Earl's Bike Shop 8552 Old Turnpike Road Mifflinburg 17844 570-966-4992

PA Martins Bike Shop 1891 Division Highway Ephrata 17522 717-354-9127

RI East Providence Cycles 414 Warren Avenue East Providence 02914 401-434-3838

TX Bay Area Schwinn 2049 S. Richey Pasadena 77502 713-472-6651

TX Bay Area Schwinn 16864 Hwy. 3 Webster 77598 281-332-6433

WA Redmond Cycle 16205 Redmond Way Redmond 98052 425-885-6363

###

Contacts
The Biking Solution
(800) 450-7595 ext. 2167
gbrodsky@ccaglobal.com
www.TBSMembers.net

More from The Biking Solution:
Over 100 Bicycle Retail Stores Attend Business Improvement Training Provided by The Biking Solution
Children to Benefit from Sale of Special Edition Bicycle
TBS sends one lucky retailer to the Tour de France
The Biking Solution Opens Retailer Doors
Training Even More Crucial in a Slow Economy
The Biking Solution Member Expansion Continues
IBD's Offer Longer Term Consumer Financing to Sustain Higher Sales in Tough Economy
Customer Satisfaction is the Best Advertising
The Biking Solution Holding Prospective Member Meeting at Interbike

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